Deliver Your News to the World and Nectar unveil Swap day in London with Keith Chegwin celebrates its 1,000 Nectar points promotion with a Keith ’Cheggers’ Chegwin swap day in Central London.

WEBWIRE is celebrating its Nectar Points promotion by bringing back the spirit of nostalgic TV show ’Swap Shop’ to central London for one day only.

New research carried out by, amongst 2,000 people in the UK, shows that saving money is one of the biggest motivators for swappers, with 31% of people saying that they preferred to swap to save money, whilst 36% admitted to swapping ’to get something I actually wanted rather than something I would never use’.

With 17% getting more satisfaction from swapping than shopping and 48% of people having already swapped an unwanted possession online, it’s clear that swapping is on the up. ’Swap Store’, which will take place at London’s Victoria Station from 1-3pm on January 25th, is part of the give-away which sees 1,000 Nectar points given to every customer who buys a car insurance policy through between now and the end of March 2012.

Swap Shop presenter, Keith Chegwin, will be compering the swap, said: “It’s great to see that swapping is back in fashion, and I’m really looking forward to running’s Swap Store. Saving money is one benefit of swapping things you no longer need and it can be really entertaining too.”

Mike Hoban, Chief Marketing Officer at car insurance comparison expert added: “The popularity of swapping unwanted gifts has encouraged us to have some fun this January by arranging our very own ’Swap Store’. Those old enough to remember the children’s TV show ’Multi-coloured Swap Shop’ will not be disappointed.”

About was the UK’s first price comparison site for car insurance. is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and life insurance.  

Specialist comparison also includes business car insurance, temporary car cover and students car insurance. is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

About Nectar:
Nectar, the United Kingdom’s leading coalition loyalty programme, is owned by Aimia, a global leader in loyalty management. Over 18.5 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points when they shop exclusively online via Nectar eShops at over 500 leading retailers online. Since Nectar’s launch in 2002, over £1.5 billion of rewards have been redeemed by its collectors. Rewards include money off shopping, travel and general merchandise. 

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