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Choice Hotels’ survey reveals mixed views on whether hotels outside London will benefit from this summer’s events

Choice Hotels has revealed the results of a new survey which shows mixed views on whether or not hotels outside London will benefit from the increased tourism expected this summer.


Choice Hotels Europe, the company behind the Comfort, Quality and Clarion brands, has revealed the findings of its hotelier survey into which hotels are most likely to benefit from the games in London this summer.

The survey was conducted amongst 30 UK-based Choice Hotels owners, operators and general managers and just over half (51%) believe that all UK hotels will benefit from the increased inbound tourism expected in the summer. However, 29% think only hotels in London will benefit, while 18% believe that the games won’t bring any benefits at all to hotels outside the M25.

Duncan Berry, UK CEO, Choice Hotels Europe commented: “Our survey reveals mixed views on whether hotels across the whole of the UK will see a benefit from the inbound tourism expected from the games.”

Earlier this year Choice announced the opening of the Comfort Inn Hyde Park, bringing the number of Choice-branded hotels in London to eighteen. Other Choice-branded properties well-positioned for easy access to venues include Quality Hotel Coventry city centre (football) and Quality Hotel Reading (rowing).

Choice Hotels Europe franchises nearly 500 hotels across Europe alone. Brands operated by Choice Hotels in Europe include Clarion which could be described as four-star, Quality, which sits in the three-star bracket and provides a mid-scale full service offering and Comfort, the largest Choice Hotels brand worldwide, known for value and reliability.


About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2011, 430 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 35,000 rooms, and 94 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories.The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide.

About Choice Hotels Europe
Choice Hotels Europe is the trading name of Quality Hotels Ltd., a subsidiary of Choice Hotels International, Inc. Choice Hotels Europe (Quality Hotels Ltd.) providing travellers with single access to a network of nearly 500 locations in Europe, including over 40 in the UK, under the Comfort, Quality and Clarion brands.  

Choice Hotels, Choice Hotels International, Choice Hotels Europe, Choice Privileges, Comfort, Quality, Sleep, Cambria Suites, Clarion, Clarion Collection and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International, Inc.

PR Contact:
Sally Brown
Brown PR
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SW18 5AW
+ 44 (0) 208 871 0536


 Comfort Inn Hyde Park
 hotels in London
 hotel Coventry
 Quality Hotel Reading

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