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Upside Down Ice Cube Tray Turns Mums Right Way Up By Simplifying Baby Food Storage


MELBOURNE, Australia February, 2012 – Mums with young children all over Australia are low on time and energy. One Aussie mum understands, Qubies Creator and Company Director Alexandra Wardle was at her wits end trying to get her baby purees out of an ice cube tray. The severely sleep-deprived mother of six-month old Tyler tried using a knife, banging the tray against a table and a number of other ways to force the food out. Then she decided to fix the problem for good.

Qubies is a unique award-winning upside down ice cube tray that is multifunctional and perfect for everyday use in the kitchen. Qubies simplifies baby food storage with its original design, function and quality and provides mums with the easiest and simplest way to store and freeze breast milk and baby purees in perfect 30ml cubes.

Alexandra Wardle wanted to be sure baby Tyler had only natural foods without any preservatives, additives or colours so she prepared batches of pureed fruit and vegetables for him, only to wrestle with ice cube trays and little containers trying to release the food. Since launching Qubies, the product has helped many mums with the same problem. Alexandra Wardle shares her success story:

“Qubies was launched in April 2007 and since that time the response has been amazing. We regularly receive wonderful feedback from our customers and amazing product reviews from all over the world! What I’ve learned is Qubies is being used for all sorts of uses, not just for baby food.”

Qubies makes it possible for Mums to freeze just about anything – breast milk, baby puree, mini desserts, excess lemon juice, pestos, passionfruit pulp, egg whites, condensed milk, left over wine and gravy. The unique upside down ice cube tray comes with a silicon lid that creates a super tight seal preventing freezer burns or food smells from contaminating the cubes’ content and keeping food or liquid from spilling or leaking. Each Qubie comes with cleverly moulded dividers on the soft silicon cover – automatically and easily dividing the food into individual 30 ml serves. This makes freezing baby food easy with four simple steps – fill the tray, snap on the lid, freeze and serve.

Mums are raving about Qubies:
“I absolutely love my Qubies. I have joined the FB fan page. I have recommended your product to all my friends in our mothers group. The fact the Qubies are so easy to use and most importantly wash up are a huge time saver meaning I get to spend more time with my little darling. I have also used some recipes from your page as well as comments from FB for food ideas. You have an awesome product – congratulations!”
Melissa, Ferny Hills QLD


 Freeze breast milk
 Freeze baby food
 Store breast milk
 Baby food container
 Store baby food

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