Leading Social Game Developer, Gamester, Selects Claritics’ User Intelligence Platform to Optimize Reach, Retention and Revenue
Claritics chosen due to ease of use, granular level of reporting and customization capabilities
Mountain View, CA – January 19, 2012 – Claritics (www.claritics.com), the leading User Intelligence platform for social and mobile app developers, today announced it has been selected by Gamester, an Instanbul-based developer of popular Facebook games and applications, to deliver social analytics and monetization insights.
Claritics will provide Gamester with advanced analytics and custom reports to help the company gain insights into how users are interacting with its Facebook applications. The platform will enable Gamester to track cohort groups, conduct funnel analysis and analyze user behavior patterns in order to optimize its user acquisition and engagement campaigns that lead to effective monetization.
Gamester is one of the largest social game developers in Turkey with more than 1.5 million installs and over 250,000 Monthly Active Users on Facebook. The company’s first app, Townster, is a resource-management, city-building game where users start a construction business and must build their dream city. Townster was recently nominated by the Digital Creativity Awards as the “Best In-Game Advertising Campaign” for its innovative integration with the advertiser Turkish Telecom.
“As a very user-driven organization, it is important for us to be able to understand which features, campaigns and offers our players respond to the best, and Claritics helps us gain these insights faster and more easily than any other analytics provider,” said Onur Karcı, co-founder of Gamester. “We were able to get started right away, and we were very impressed with the granularity of the reports Claritics provided right out of the box. But what impressed us the most was their ability to customize and track specific user cohort group behavior in an easy-to-use interface and to measure effectiveness of campaigns in real time.”
Claritics’ cloud-based User Intelligence platform is available for app developers on Facebook, Android, iOS, HTML5 and emerging social and mobile platforms. The platform can be implemented with little to no IT resources and delivers easy-to-understand reports that track specific success metrics for gaming and app businesses. Advanced users can easily add custom events to track user engagement activities relevant for their unique game genres.
“We are extremely proud to have been chosen by such an innovative company in the social gaming space as Gamester,” said Rai Pai, co-founder and CEO of Claritics. “We have been working very hard to make our analytics platform simple yet powerful, so that developers and marketers can use it without any training and without having to involve the IT department to implement it. The fact that our sales growth has more than tripled in the last six months, and the selection by a great game developer such as Gamester, is validation that our strategy seems to be working.”
Social and mobile app developers interested in learning more about Claritics can sign up for a free trial by visiting the company’s web site or contacting firstname.lastname@example.org for more information.
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Claritics is the leading User Intelligence platform that improves user acquisition, engagement and monetization campaigns for social and mobile application developers. Claritics uses data-rich analytics to help its customers gain immediate, actionable insights into user behavior. The company’s cloud-based analytics platform can be implemented with little to no IT resources and delivers easy-to-understand, pre-packaged, gaming specific reports that can also be customized in order to suit any customer’s needs. Headquartered in Mountain View, California, the company works with popular app developers including TheBroth, Gamester and many others, tracking more than 20 million active users each month. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit www.claritics.com.
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