The Snugg Examines Apple’s Potential Loss of Sales Growth to the Amazon Kindle Fire

In December of last year, it’s thought that the Amazon sold over 4 million of their Kindle Fire devices in the US, just in time for Christmas. Many android supporters have lauded the Kindle Fire release as a breakthrough for the Android platform, which now boasts a device that has genuine widespread appeal that more people can afford.
 
This has had some interesting effects on the market. One analyst, speaking to Forbes, says that Apple sold between 1 and 2 million fewer iPad 2 devices than expected this Christmas because of the Amazon Kindle Fire release.
 
Although with that said, Apple still sold 13 million iPad 2 devices in the final quarter of the year and analysts predict strong growth for 2012, particularly if Apple introduces their Apple TV along with their updated iPad.
 
It’s not just the Kindle Fire that’s experiencing a lift, Google activated 3.7 million android devices between the 24th and 25th of December last year, a growth of 140% on the Christmas of 2010. Although it is not clear as to what percentage of these activations were for tablet devices. The Pope however thought it prudent to remotely switch on the lights of a Christmas tree in Central Italy using an Android-based Sony tablet.
 
The Snugg’s Managing Director, Richard Mercer stated:
 
“The rivalry within the tablet industry will only intensify over the coming year. Now that Apple is beginning to feel the effects of the competition, there may come a point where they will be forced to reduce their prices if they wish to sustain their colossal growth in the tablet market. What’s more, other competitors will be rebuffed, knowing that Apple isn’t the infallible giant many believe it to be; so we can expect to see new tablets in the coming year that will be cheaper and thus more accessible. Further to this, developments from Samsung’s labs may see tablets reinvented further down the line with new transparent and flexible screens that can be folded into a band and worn as a watch, although these are still far too expensive to produce for the consumer market at present”
 
The tablet market has yet to reach a stage of equilibrium and until it does, a technological arms race, along with some price slashing will ensue until only a few combatants remain.
 
“It’s a fierce market, luckily we just need to back the most popular devices with our best-selling cases and accessories. The trick will be in foretelling which devices and manufacturers are going to come out on top. Until then however, we will continue to supply our best-selling [url=us.thesnugg.com]iPad 2 Case[/url] and Kindle Fire Case to tablet users across the globe” adds Mr Mercer.
 
 
- ENDS -
 
About TheSnugg:
The Snugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, becoming a best-seller in five territories.
 
For further information contact:
Email: help@TheSnugg.com
Website: us.TheSnugg.com
 

Contact Information

Richard Mercer

Managing Director

The Snugg

(44) (0) 1204 544 967

help@thesnugg.com