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2012 Fitness Industry Trend Predictions Offered by Fitness Guru John Spencer Ellis

John Spencer Ellis, personal training and fitness guru, and kettlebell pro Mike Mahler offer an annual recap of 2011 fitness industry trends as well as fitness predictions for 2012 in a brand-new video on Ellis’ blog.


Rancho Santa Margarita, CA – In recognition of the number of New Year’s resolutions that are focused on health and fitness, fitness and personal development guru John Spencer Ellis offers his predictions for 2012 fitness trends as well as a summary of 2011 industry trends in a new online video on his website.

Summarizing recent fitness industry trends, Ellis and kettlebell pro and educator Mike Mahler agree that there needs to be an end to fitness-related hype – false assertions and puffed-up claims – and that professional ethics need greater emphasis. Along those lines, the experts believe that savvier consumers are now better at seeing through false claims and are seeking education and results from the best trainers and teachers in the industry, both online and in person.

Other notable 2012 fitness industry trends include:

More integration of fitness with the medical industry as well as a greater focus on personalized fitness and nutrition programs;
Fitness training combined with personal development and a mental focus to address clients’ holistic needs, including careers, relationships, self-esteem and more;
A continued focus on online downloads and online education in fitness;
And more.

“If you want to know how to succeed in health and fitness in 2012, you have to first understand what has worked in 2011 and before and then determine where you need and want to go in the new year,” said Ellis, founder of John Spencer Ellis Enterprises, a personal development and fitness solutions company. “We put together this honest and enlightening annual video to offer our insider predictions for what’s to come in the always exciting fitness industry in the coming year.”

The full 35-minute on 2012 fitness trend predictions and a 2011 fitness recap can be viewed on Ellis’ website at


About John Spencer Ellis Enterprises
John Spencer Ellis Enterprises is a solutions provider for fitness and coaching professionals around the world, providing education, turn-key business programs, coaching and resources for new and advanced fitness and coaching professionals.  For more information about John Spencer Ellis Enterprises and 2011 and 2012 fitness industry trends, please visit


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