LifePics Predicts PMA and CES Hot Topics
BOULDER, Colo. – PMA at CES, the annual conference for photo imaging products and services, will generate tremendous interest due to the vast and changing nature of the industry driven by digital cameras, smart phones, tablets and photo apps, predicts LifePics. In fact the vast majority of booths and exhibitors at CES will include some photographic element because virtually all new consumer devices integrate some type of camera. This year, LifePics expects many of the PMA conversations to revolve around streamlining the photo experience and helping consumers manage the abundance of digital images they produce. LifePics will be meeting with leaders in the industry to discuss exactly this topic.
Due to a myriad of changes – from app penetration to the number of photo platforms to mobile ubiquity – LifePics is seeing greater interest in major partners looking to build core apps that function across multiple platforms; collaborate with others across the industry for greater compatibility; and emulate the app store that has become so familiar to consumers. LifePics’ solutions fit this sweet spot and enable large photo retailers, online finishing services and small photo-finishing outfits to engage in the fragmented, yet growing, photo market.
One of the most compelling components of LifePics’ conversation at PMA at CES is its Open Photo Ecommerce Network (OPEN) that allows app developers and affiliate web sites to drive consumer photo orders through the LifePics Network. Third party partners including consumer electronic manufacturers, retailers and online partners that successfully drive users, images, or orders into the LifePics Network are paid a revenue share percentage of every order.
“Based on our experiences with more than 100 retailers and partners, and extensive discussions at leading-edge events, it’s clear to me that discussions at PMA will be about ways to create a collaborative, open mentality,” said Ken McDonald, vice president of marketing and customer success for LifePics. “Our OPEN program allows partners to add a “print” button on any photo app or software, and partners share the revenue on all orders they drive. At LifePics, we strongly agree that working together, we can thrive as an industry.”
LifePics is the market leader in turning images into transactions by connecting billions of consumers’ digital images to more fulfillment options than any other service on the Internet. Using LifePics’ technology, photofinishers and professional photographers are able to accept online photo orders from consumers, and route orders to any fulfillment lab. LifePics drives orders to retailers and professional photographers through a variety of partners and sources, and gives consumers an enjoyable, easy-to-use ordering interface.
To learn more about the LifePics network and how it can bolster net-to-retail photofinishing as part of a comprehensive solution, please visit www.lifepics.com.
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