Spotzot Partners with Leading Mall Apps FastMall and Point Inside
Offers deals and promotions from retailers in more than 1,000 major malls and outlet centers
Santa Clara, CA – December 20, 2011 – Spotzot, Inc. (www.spotzot.com), the deal targeting platform that powers many of the top shopping applications and web sites, announced partnerships today with two of the leading mobile apps for mall shoppers—FastMall and Point Inside. The new partners join ShopSavvy, Shopkick, CardStar and other category-leading apps in the fast growing Spotzot network.
“There’s a ton of innovation taking place right now within the mobile app space and the world of shopping, and we are honored to be working with many of the most exciting companies driving this trend,” said Spotzot co-founder Jim Schreitmueller, vice president of sales and business development. “Our goal is to deliver the best deal content from both in-store and online merchants, accessible in a contextual manner that supports a variety of shopping use cases. Our partnerships with FastMall and Point Inside provide maps of more than 1,000 major malls and outlet centers that make it easy for shoppers to find merchants with deals.”
Spotzot systematically searches thousands of sources everyday for in-store and online promotions and coupons valid at over 400,000 merchant locations from the top 750 national and regional U.S. chain operators. The company then delivers the highest-value deals via free APIs that are used by a growing number of publishers to power mobile and web-based shopping experiences, helping publishers increase their user base, enhance engagement and drive more revenue. Spotzot’s patent-pending targeting technology intelligently presents the deals that will generate the highest click-through rates based on the user’s location, interests and shopping behaviors.
FastMall (www.fastmall.com) is the leading navigation app for shopping malls, featuring free interactive maps of over 1,250 malls throughout the country. The company’s patent-pending, turn-by-turn navigation technology helps users find merchants, restaurants, bathrooms and other points of interest while also giving them access to the best deals at the mall.
“FastMall’s goal is give shoppers all the information they need when they shop at the mall, and thanks to Spotzot, that includes providing our users with the best, most current and most relevant deals being offered by the mall’s merchants,” said Chuck Seergy, president of FastMall. “Spotzot gives us the deal content we need to help attract and retain a broad consumer following.”
Point Inside (www.pointinside.com) enables retailers to engage proactively with customers through their smartphones at every point along the purchase path. Point Inside’s unique, patent-pending micro-location and indoor mapping technologies expand and enhance the value of smartphone apps by bringing location-based services into the store, letting retailers know which section and aisle their customers are in.
“At Point Inside, we use sophisticated location-based technologies to dramatically increase customer engagement,” said Josh Marti, CEO of Point Inside. “Spotzot enabled us to instantly populate the Point Inside Shopping & Travel app with more compelling promotions and coupons valid at malls across the U.S.”
Spotzot’s intelligent deal targeting platform enables brands and retailers to reach millions of new and loyal customers with campaign offers targeted by location and intent. The company generates higher purchase intent from algorithms that intelligently select, tag and organize the most compelling online and in-store offers. Spotzot searches thousands of promotion and coupon sources everyday for in-store and online deals from 750 national and regional U.S. chain operators valid at over 400,000 merchant locations, including over 1,000 major shopping mall venues. Offers are accessed by publishers through a series of free APIs. Founded in 2009 and based in Santa Clara, California, Spotzot is funded by Cervin Ventures, Inventus Capital Partners and TiE-Silicon Valley Angels. For more information, visit www.spotzot.com.
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