Recession frown lines drive injectables bookings
One of the UK’s leading cosmetic surgery providers has revealed a rise in bookings of injectable treatments, as patients tackle recession frown and worry lines.
One of the UK’s leading cosmetic surgery providers has revealed a rise in bookings of injectable treatments, as patients tackle recession frown and worry lines. The Harley Medical Group, with 31 clinics nationwide, has reported a 9% increase in bookings for Botox® and Dermal Fillers amongst the 35+ age group for women, however the gap is lessening between genders, with more males making bookings. The majority of bookings being made are for treatments on the forehead and around the eyes.
Lisa Littlehales, Leading Nurse Counsellor at The Harley Medical Group, says: “Repetitive facial expressions can lead to deep wrinkles and lines developing on the skin, resulting in a ‘permanent’ expression on the face. Constant frowning, creasing of the brow when thinking, and rubbing the forehead all result in lines and wrinkles appearing. Patients often tell us people have commented that they look angry or upset because of their frown and worry lines, and this has inspired them to book in.
“Frown lines appear vertically between the brows, and are usually between 1.5 – 2 inches long. Depending on how deep the line is, we would usually treat this area with two or three injections of Dermal Filler, plumping out the skin giving an overall smoother look. Worry lines appear horizontally across the forehead and often patients can have multiple lines. Botox® and Fillers injected along the length of the lines will help to rejuvenate the skin, and create a more youthful appearance.”
Sally Taber, who manages the Standards and Training principles for TreatmentsYouCanTrust.co.uk, which is the only scheme to register appropriately qualified and regulated providers of cosmetic injectables, also comments on the ‘recession treatment trend’, saying: “We’ve heard from many providers on the register that Dermal Fillers have been very popular this year, with many consumers looking to tackle their worry lines. It still remains of paramount importance that consumers choose a provider wisely - these popular treatments are safe and deliver excellent results if carried out by providers with a clinical background and in a clinical environment.”
Littlehales continues: “It’s not only injectables that patients are turning to, to help achieve a smooth and youthful appearance. Skin peels are very effective treatments in helping to rejuvenate the skin and help reverse the signs of ageing. The Agera Skin Peel and the Obagi Blue Peel both help to stimulate the production of collagen and elastin, which helps the skin to bounce back into shape and prevents lines and wrinkles from forming.”
Natasha Boast, a patient who has had fillers at The Harley Medical Group, says: “Looking in the mirror and seeing yourself age radically in a year is not good for morale, especially when your work situation is precarious and you are juggling paying family bills.
“I started to look permanently cross as well, as my frown line between my eyes was so strong and my children started asking why Mummy was angry. I decided to have Fillers and am so pleased I did. I feel happier and more positive and don’t feel miserable when I catch myself in the mirror.”
Recession Treatments at The Harley Medical Group:
- Botox® which is ideal for easing over-active muscle movement that can cause deep frown lines and crow’s feet. It can also be used to reduce excess perspiration (Hyperhidrosis). Costs from £550 for three treatments.
- Dermal Fillers which can fill minor to moderate lines and wrinkles, and is especially effective around the eyes, nose and mouth. Costs from £200.
- Agera Skin Peel improves the appearance and condition of skin, reduces sun damage, fine lines, dull skin tone and enlarged pores. Costs from £95 for one treatment.
- Obagi Blue Peel removes the surface layers of aged and damaged skin, allowing the dead cells to be replaced by healthier ones, improving the appearance and health of the skin. Costs from £580 for one treatment.
- Medical Microdermabrasion is a rejuvenation treatment which mechanically exfoliates the skin with medical grade crystals, to treat fine lines, wrinkles and any blackheads or acne scars. Costs from £95 for one treatment.
For more information on surgical or non-surgical procedures please visit www.harleymedical.co.uk or call: 0800 085 4984
You can now follow The Harley Medical Group on Facebook at: www.facebook.com/theharleymedicalgroup and also view on the Group’s YouTube channel http://www.youtube.com/harleymedicalgroup
NOTES TO EDITORS:
The Harley Medical Group is the UK and Ireland’s largest cosmetic surgery and non-surgical treatment provider, performing more procedures and with more clinics than any other cosmetic surgery group. The Group has been established since 1983 and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK and Ireland. It has treated over 500,000 patients to date.
The Harley Medical Group works tirelessly to maintain the highest standards in the industry for the benefits all cosmetic surgery and non-surgical patients. They are currently at the forefront of the campaign to ensure that the Government continues to regulate the use of certain laser types used in cosmetic surgery and non-surgical treatments so that patients are protected from rogue practitioners.
In 2004, The Harley Medical Group’s Chairman Mel Braham, at the request of the Department of Health became a member of the department’s Steering Committee, set up to oversee the introduction of new regulations covering the entire Cosmetic Surgery sector. All of The Harley Medical Group’s clinics are registered with the Care Quality Commission. There are now 31 clinics in the UK and Ireland: London (Harley Street, Wimbledon, The City, Chiswick, Finchley & Watford), Marlow, Birmingham, Leeds, Brighton, Bristol, Manchester, Newcastle, Chester, Nottingham, Southampton, Cardiff, Chelmsford, Dublin, Northampton, Cambridge, Maidstone, Belfast, Reading, Sheffield, Liverpool, Bromley, Glasgow, Cheltenham, Leicester and Guildford.
The Harley Medical Group is renowned for introducing and pioneering most new surgical and non-surgical techniques to the UK and Irish markets. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Board.
Imogen Fry or Sarah Hoffman
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