Iceland fashion label releases male fragrance made from Vatnajokull glacial water

The Icelandic fashion label, Gydja Collection, recently released a new fragrance for men called VJK Vatnajokull, which is made from glacial water taken from Europe’s largest glacier, Vatnajokull.
 
The release of VJK Vatnajokull follows the success of Gydja Collection’s debut perfume EFJ Eyjafjallajokull, a perfume for women which was released last year.
 
Lead designer and founder of Gydja Collection, Sigrun Lilja Gudjonsdottir, commented, “Well, since the success of EFJ Eyjafjallajokull, I received a number of requests to develop a scent suitable for men; so I decided to delve into creating a fragrance for men using similar identifiable tones to EFJ, but with a sharp, masculine edge.”
 
Sigrun Lilja continued, “ We wanted a name synonymous with power and strength, and seeing as Vatnajökull is the largest glacier in Europe, we thought that the name fitted the concept perfectly as it encompasses all of those elements of masculinity.”
In addition to the release, Thorvaldur David Kristjansson, the Icelandic actor and Julliard School graduate, better known as Thor, was announced as the face of VJK Vatnajokull.
 
“Thor is the perfect face and representative for VJK Vatnajokull as he has a strong Icelandic look and style, as well as being a gifted indivdual. I personally have a lot of faith in him and his work,” explained Sigrun Lilja.
 
Thor added, “I was really honoured when Sigrun Lilja asked me to be the face of the new Gydja Collection fragrance. I have a lot of faith in her and her company; she has designed many beautiful products for which she has received great praise in both Iceland and abroad.”

More information about VJK Vatnajokull and Gydja Collection products can be found at www.gydjaperfume.com and www.gydja.is.

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