The Snugg Sells Out of Kindle Fire Cases Within 1 Hour of Going on Sale
The Snugg, an international, best-selling tablet case and cover provider recently discovered the sheer popularity of Amazon’s new Kindle Fire Case, after selling out all of their cases within one hour of listing them online.
The Snugg, an international, best-selling tablet case and cover provider recently discovered the sheer popularity of their new Kindle Fire Case, after selling out all of their cases within one hour of listing them online.
When asked about their popularity, Managing Director Richard Mercer stated that:
“We knew that the case was going to be popular, but we never anticipated demand like this. Due to the Kindle Fire’s recent release we had a feeling that we would have an inflated number of sales but this was unexpected. We’re currently working to ensure that our stock levels of Kindle Fire Covers will be high enough to cope with the demand over the Christmas period”
Having created best-selling cases for the iPad and iPad 2, The Snugg knows what it takes to create a popular case. With the release of the Amazon Kindle Fire and rumors that other variants of the model will be available in early 2012, many tablet accessory providers are getting involved now, hoping to gain some extra sales over the festive season and to secure some of the market for themselves.
“What many of these new entrants are forgetting however, is the importance of brand. Anyone that has ever bought from us will know our products for their ‘snugg’ secure fit and use of quality materials and will remember us in future when later editions of the iPad and other tablets are released. We have the reviews on Amazon to prove it, whereas new entrants will have a job trying to build the same level of credibility” adds Mr Mercer.
The Amazon Kindle Fire, affectionately dubbed the ‘iPad Killer’ has caused a media frenzy. Priced at just $199, it looks to be the must-have Christmas present in the US this year. As a result, related accessories such as the Kindle Fire Case and stands are set to experience a surge in sales in the run up to Christmas.
“What Amazon has done, is they’ve expanded the tablet market to consumers who would ordinarily have passed on the opportunity to own a tablet. Yet, but by drastically lowering the cost and integrating the Kindle Fire with services that are recognized and trusted globally, they have made tablet technology much more accessible and useful.” States Mr Mercer.
The Snugg looks to capitalize further upon this surge in demand by increasing stock levels and increasing their marketing spend to push their new Kindle Fire Case through a variety of digital channels.
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TheSnugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, becoming a best-seller in five territories.
For further information contact:
- Contact Information
- Richard Mercer
- Managing Director
- The Snugg
- (1) (0) 1204 544 967
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