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Caliga Consulting Launches Internet Marketing Tools Advisory To Help Small Business Owners Leverage Search Engine Marketing, Mobile Marketing & Social Media

Many Small Business Owners are overwhelmed by the new technologies search engine marketing, mobile marketing and social media. Caliga Consulting’s Internet Marketing Tools Advisory Helps Business Owners understand & leverage these new technologies.


BERLIN, DE. - Many Small Business Owners are overwhelmed by the new technologies  search engine marketing, mobile marketing and social media and the wide variety of internet marketing tools needed to drive these technologies.

“For example” says Dr Veit U.B. Schenk, CEO of Caliga Consulting, “most small business owners think they are doing well when it comes to ’being on the Internet’, simply because their Website appears at the #1 position in Google”

“What they fail to understand is” Dr Schenk explains, “is that they may be at #1 for the name of their business, but that in fact hardly anyone searches for the name of the business, and instead people are searching for a particular product or service. And unfortunately, for those important searches, the business’ website is nowhere to be seen in the Google results”.

Given the reality of operating a small business, and the amount of - often conflicting - information available to small businesses it is easy to see why most small business owners are confused and overwhelmed by the new technologies available to them, and instead continue to do ’business as usual’.

The problem with this ’head in the sand’ approach however is more and more people come ’online’ and expect their local businesses to follow suit.

“What we observe in practice” observes Dr Schenk, “is that providing a good price and solid customer service are no longer enough! People want to be entertained, be part of a community and continue the conversation they are already having on Facebook”

To help small business owners understand these technologies and how to employ them in the most efficient way, Caliga Consulting has launched a free service that provides “dummy style” advice on new technologies such as search engine marketing specifically for small businesses, if and how to use mobile marketing and social media.

Visitors to the website will also find tips on what internet marketing tools are most useful for automating many of the internet marketing processes needed by small businesses.


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 small business marketing

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