Multifunctional Mobiles Make the World Go Round
June 06, 2006
Results of Nokia Nseries Study Reveal Widespread Consumer Demand for Digital Convergence
Espoo, Finland - Almost one in two people around the world now use their mobile device as their main camera, over two thirds predict a music-enabled mobile will replace their MP3 player and nearly half want to connect up their mobile device with their home electronics. According to new research from Nokia, consumers are not only embracing convergence but clamoring for more of it.
With more and more functionality being packed into mobile devices, Nokia Nseries, Nokia’s high performance multimedia range, commissioned research in 11 countries around the globe to discover people’s views on today’s and tomorrow’s multitalented mobiles.
The world’s growing love affair with mobile devices
Multifunctional mobile devices have already replaced certain gadgets in people’s lives. Nearly half of respondents (44%) use their mobile device as their primary camera, with India being home to the most prolific mobile photographers (68%). Globally, seventy two percent now don’t use a separate alarm clock and 73% use their mobile as their main watch or clock.
When it comes to surfing the web on the move, over a third (36%) of respondents are browsing on their mobile devices at least once a month. Inevitably, Japan leads the way in mobile internet usage with 37% admitting to going online on their mobile on a daily basis.
With an ever increasing list of features, it’s not surprising that people can’t imagine life without a mobile: 94% of those questioned plan to have a mobile in the future. People in Brazil love mobiles so much that 100% believe they’ll own a mobile device in years to come. In fact, mobiles are so indispensable that over one in five (21%) would be more upset about losing their mobile than their wallet, credit cards and even their wedding ring.
Recording the impact of mobile music
Digital music has completely re-shaped the world’s music buying and listening habits: the study found 67% of people around the world now download a percentage of their music and 87% claim their music in-take has increased since owning a digital music device. Germany clocks up the most listening time: 28% admit to listening to 21 hours or more of music every week. And what is the world listening to? Pop (35%), followed by rock (21%), dance (8%) and classical (7%).
Music-enabled mobiles devices are set to be at the heart of future digital music consumption: 67% predict the mobile phone will replace their MP3 player.
A home run by mobiles
According to Nokia’s research, the world is embracing the concept of the mobile digital home where mobile devices act as household remote controls, beaming digital content like music and photos to compatible domestic devices. Almost half (42%) of respondents globally want their printer, PC, stereo, TV and mobile device interconnected. It’s Saudi Arabia that is set to be the home of the digital home - 72% even want their refrigerator included in this network.
And looking to the future, more than one in two (58%) of those questioned would like to be able to control all their household appliances via their mobile device. This is especially true in India (85%).
Commenting on the findings, Tapio Hedman, senior vice president of marketing, Multimedia, at Nokia, said: “The results strongly demonstrate that people are buying into the idea of convergence - they really do want one device that does it all, from taking quality images, to storing their music collections and operating a digitally connected home. Our goal is to make it easy for people to have all of these experiences with them all the time - in a multimedia computer. ”
Results overviews are available on Music, Multimedia Computers and Digital Home.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
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Red Consultancy, PR Agency
Notes to editors
ICM Research interviewed 5,500 respondents aged 18 - 35 years old across eleven countries in March 2006.
500 interviews were conducted in the following countries Brazil, China, France, Germany, India, Italy, Japan, Spain, Saudi Arabia, UK and USA.
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