The Only Way is Essex star sells clothes online thanks to SecureTrading’s payment processing solution

14 November 2011, Bangor, UK – Lucy Mecklenburgh, star of ITV2’s The Only Way is Essex series has launched a B2C eCommerce website – www.lovelucyx.com - selling the latest ladies’ fashion designs and has chosen SecureTrading, the UK’s leading independent payment processor, to provide the online payments solution.  The site is a joint venture between the actress and model and James Marling, director of retail clothing manufacturer, Sinosky UK.

LoveLucyx.com sells a variety of clothes that Lucy Mecklenburgh has selected and SecureTrading enables the site to accept credit cards, debit cards and other online payment methods via the most reliable and secure internet payment gateway.  SecureTrading’s Virtual Terminal also allows payments to be made over the telephone with complete security.

The site was developed by web design agency Zakaz and features Lucy Mecklenburgh’s blog as well as a ‘photobooth’ section where customers can post images of themselves wearing the items they have bought.

James Marling, Director at Sinosky UK says, “With the success of The Only Way Is Essex snowballing at such a speed, it was critical to get the LoveLucyx.com website up and running swiftly.  SecureTrading have worked closely with us every step of the way offering excellent advice and ensuring we offer our customers a first rate service.”

Chris Hughes, Proprietor of Zakaz Digital, says, “We were impressed with the ease with which SecureTrading integrated with our designs and enabled LoveLucyx.com to start selling product.  We have just completed another website for iconic British brand Sticky Fingers where we have also partnered with SecureTrading and would recommend partnering with them on future business projects.”

Tim Allitt, Head of Sales & Marketing at SecureTrading, says, “With over 15 years’ industry experience, SecureTrading is adept at getting businesses trading online quickly and securely. We’re delighted to be working on the LoveLucyx.com website and look forward to future eCommerce projects with Sinosky UK and Zakaz.”

ENDS

About Sinosky UK

Sinosky UK is part of the Sinosky Corporation Limited which was established in 1990.  The UK team are experienced in fashion and all aspects of garment sourcing, merchandising, design and technology as contract garment suppliers. Sinosky UK provides a seamless line of communication, understanding and reaction to its customers’ garment sourcing needs.
www.sinosky.co.uk

About Zakaz

With over 16 years’ experience, Zakaz can assist with all web design needs, whether it be a facelift for current sites or a completely new website. Zakaz designers/developers have built over 500 sites for companies as diverse as Lakeland Limited, Moathouse hotels, Oasis, The Royal Albert Hall and Thomson Holidays.
www.zakazhosting.co.uk

About SecureTrading

SecureTrading is the UK’s leading independent payment processor, providing online payment processing for all types of businesses via the most reliable and secure merchant account systems and internet payment gateway.  Founded in 1997, the company’s fast, reliable and professional online card payment services enable its customers to accept credit cards, debit cards and other payment methods such as PayPal and Ukash online.
 
SecureTrading also offers the most comprehensive suite of counter-fraud services available. From its core services of 3-D Secure, CVV2 and AVS to SecureTrading Fraud Score enabling IP checking and SecureTrading Identity Check which enables full KYC checks, the company reduces significantly the threat of online fraud to businesses.
 
For businesses looking to expand internationally, SecureTrading supports Dynamic Currency Conversion as well as European payment systems including ELV, iDeal, Sofortüberweisung and Giropay.
 
For more information visit www.securetrading.com

Contact Information

Michael Gwynne

Marketing Executive

SecureTrading

Contact via E-mail