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Irvine BMW Launches Toys for Tots Campaign

Irvine BMW and the Marine Toys for Tots to Celebrate the Tradition of Giving to Others


November 15, 2011 – Irvine, Calif. – Irvine BMW has launched a Marine Toys for Tots campaign at their dealership.

Starting today, and continuing through December, Irvine BMW will be collecting new, unwrapped toys as Christmas gifts to go to needy children in the community.

“Toys for Tots is a wonderful way for Irvine BMW to help give back to our community,” said Darren Richie, General Manager.  “If we can help put a smile on a child’s face this Christmas then our job is done.”
Every year the mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.
The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens.
The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.

Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at
Don’t forget to become a fan of Irvine BMW on Facebook (, and become a follower of Irvine BMW on Twitter (
As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.


 Irvine BMW
 Toys for Tots

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