Ericsson to integrate, host, and manage RCC’s Mail2Go (SM) service

June 6, 2006

Ericsson (NASDAQ:ERICY) today announced a managed services contract to integrate, host, and manage a mobile e-mail service for Rural Cellular Corporation (RCC) (NASDAQ:RCCC) d/b/a Unicel. The hosting agreement gives RCC an easy, speedy, and cost-efficient way to provide a mobile e-mail service to its customers.

Ericsson’s managed push e-mail and Personal Information Management (PIM) service will make it possible for RCC/Unicel to offer its subscribers real-time wireless access to e-mails, and calendar and contact data on a range of industry-leading mobile devices. Costs are minimized, and mobile bandwidth is used efficiently through compression and control of downloaded data. RCC/Unicel plans to launch the mobile e-mail service, which it is branding Mail2Go, during the second quarter of 2006.

Angel Ruiz, President of Ericsson North America, says: “Mobile e-mail is an essential service that enterprises are demanding. Ericsson’s hosted push e-mail and PIM service allows RCC and other operators to target large enterprises, small businesses, mobile professionals, and consumers.”

Richard Ekstrand, RCC/Unicel President and CEO, says: “The Mail2Go solution allows our company to leverage our network while offering customers a way to make more productive use of their time away from the office through easy access to business or personal e-mail. Ericsson’s mobile e-mail allows us to deliver this service to our customers quickly and easily, while reducing our costs.”

Hosting is a part of Ericsson’s managed services offering. The global trend towards managed services is accelerating as operators and vendors work in partnership to reduce costs and bring new services to market as quickly as possible. Ericsson has officially announced more than 80 managed services contracts with operators worldwide.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com.

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Email: pressrelations@ericsson.com


About Rural Cellular Corporation
Unicel is a service of Rural Cellular Corp. (RCC) that focuses on primarily rural markets in 15 states across the US. The company operates 100 retail locations and has a comprehensive network of more than 400 certified agents and dealers. Unicel is committed to bringing the latest advances in wireless technology, products, and services to its rural markets.

Rural Cellular Corporation (NASDAQ:RCCC) was established in 1990. Since its initial public offering in February 1996, RCC has completed a series of acquisitions increasing its population served (POPs) where it directly markets from 600,000 to 6.5 million. Go to http://www.unicel.com for more information.

About Ericsson’s managed services
Ericsson has the telecom industry’s most comprehensive managed services offerings, covering management of day-to-day operations of a customer’s network, and can also include managed capacity for efficient network build-out wherever and whenever needed, as well as hosting of applications and content management. As the undisputed industry leader in managed services, Ericsson has officially announced more than 80 managed services contracts with operators worldwide since 2002. Excluding hosting, Ericsson is managing networks that, together, serve 60 million subscribers worldwide.

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