Retailers urged to counter the gloom by brightening up their stores
With much of the media focusing on some of the negative views of the retail market at present, the UK’s leading supplier of retail displays and shop fittings Displaysense is urging stores to consider brightening up their outlets to counter this perce
While the organisation acknowledges there are several reasons why many retailers are struggling, it argues that improving the appearance of their stores will help generate a more positive atmosphere among shoppers.
This in turn could encourage higher levels of spending, which is the ultimate goal of any retailer, large or small.
Jim Moody, marketing manager at Displaysense, comments: "There are numerous empty stores on every high street and other shops that are just cutting back to keep in business, but this creates a negative impression that could put customers off buying.
“We are urging retailers to freshen and brighten up their store displays to generate a more positive outlook, which will hopefully rub off on customers.”
Different shop fittings can be used to great effect to help improve the image of individual stores, with Mr Moody encouraging shop owners to be imaginative with their display solutions.
Fashion retailers, for instance, could start dressing up their mannequins in themed outfits to tie in with events such as Halloween and Christmas, while posing them in an interesting window display is bound to draw attention from people walking by on the street, he explains.
“At a time when consumer budgets are being really squeezed, retailers need to do everything in their power to not only get shoppers into their stores, but to also make a sale,” Mr Moody states.
“Carefully positioning display stands and products is all part of the process, while fashion stores should not forget that mannequins can be a great addition to the shop floor, as well as their windows,” he adds.
And Mr Moody stresses that retailers do not need to spend lots of money freshening up their shop displays - all that may be needed is to rearrange the existing layout of the store, or to spend a bit of time getting old stands, racks and rails back to their best by cleaning them thoroughly.
However, he points out that adding one or two new display solutions can make a real difference to an outlet’s appearance - and won’t cost as much as some business owners might imagine.
"The key really is to evaluate your existing displays, decide whether they are working for you and then if not, try something different.
“It might simply be a case of rearranging the store to keep customers interested - or you could find that spending a little money replacing some of your tired and worn display stands really makes a big difference to shoppers’ perceptions of your products,” Mr Moody advises.
“With Christmas fast approaching, it’s vital that retailers do something to keep customers interested ahead of this important shopping period - and if they can get consumers in the festive mood a bit sooner then so much the better,” he concludes.
Displaysense has been working in the shop displays sector since 1978 when it started out in Hertfordshire. Since then, the organisation has grown substantially and now manufactures its extensive range of products in 25 countries around the world.
Orders can be shipped anywhere in the world and the company constantly seeks to update and improve its offerings. Following a philosophy of choice, value and service, Displaysense’s customers can rest assured that they will receive the best products from the leading shop display and fittings retailer.
If you would like any further information about the products and services offered by Displaysense, please contact us.
Tel (UK): 0845 200 8139
Tel (Int): +44 (0)1279 460 460
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- Marketing director
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