Ericsson to host content download portal for US operator Centennial Wireless
June 6, 2006
Ericsson (NASDAQ:ERICY) announced today an agreement to integrate, host, and manage a mobile content service for Centennial Wireless. The service is based on a next-generation portal that includes an advanced recommendation engine, an improved user interface, and promotion features to help Centennial increase content sales across its entire subscriber base.
Under the terms of the deal, Centennial will be upgrading its existing customer offering with Ericsson’s managed mobile content service, significantly broadening its product suite with a variety of mobile content and applications. Ericsson will also supply editorial content management for this service and license content, such as MasterTones, ringtones, wallpapers, games, and alerts. Centennial Wireless launched its enhanced mobile content service in late May 2006.
Laura McCallum, Centennial’s Vice President of marketing, says: “We offer a wide selection of service plans and features that allow our customers to build a solution that fits their needs. Ericsson’s managed content service supports our vision of tailoring the ultimate customer experience by letting customers personalize their phones even more.”
Angel Ruiz, President of Ericsson North America, says: “Wireless technology has a huge influence on the mainstream population. As a result, consumers are as significant in the telecom market as they have traditionally been in the consumer packaged and retail markets. Operators are realizing that the consumer experience is a principal driver and one of the most important factors in determining the success of mobile content services.”
Hosting, a quick, simple, and cost-efficient way for operators to launch services, is part of Ericsson’s industry-leading managed services offering. Ericsson offers the operators mobile services, including world-class content such as music, TV and video, multiplayer gaming, and multimedia downloads.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Centennial Communications (NASDAQ:CYCL), based in Wall, New Jersey, is a leading provider of regional wireless and integrated communications services in the US and the Caribbean, with nearly 1.4 million wireless subscribers and 329,400 access lines and equivalents. The US business owns and operates wireless networks in the Midwest and Southeast, covering parts of six states. Centennial’s Caribbean business owns and operates wireless networks in Puerto Rico, the Dominican Republic, and the US Virgin Islands, and provides facilities-based integrated voice, data, and internet solutions. Welsh, Carson, Anderson & Stowe, and an affiliate of the Blackstone Group are controlling shareholders of Centennial. For more information regarding Centennial, please visit our websites: http://www.centennialwireless.com/, http://www.centennialpr.com/, and
About Ericsson’s managed services
Ericsson has the telecom industry’s most comprehensive managed services offerings, covering management of day-to-day operations of a customer’s network, and can also include managed capacity for efficient network build-out wherever and whenever needed, as well as hosting of applications and content management. As the undisputed industry leader in managed services, Ericsson has officially announced more than 80 managed services contracts with operators worldwide since 2002. Excluding hosting, Ericsson is managing networks that, together, serve 60 million subscribers worldwide.
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