Mike Goolsby Named VP, Business Development at Publicis Touchpoint Solutions, Inc
Publicis Touchpoint Solutions, Inc—a leading provider of multichannel message delivery solutions for the life sciences industry—has announced that Michael Goolsby has joined the organization as Vice President, Business Development.
Yardley, PA—November 8, 2011— Publicis Touchpoint Solutions, Inc—a leading provider of multichannel message delivery solutions for the life sciences industry—has announced that Michael Goolsby has joined the organization as Vice President, Business Development. Publicis Touchpoint Solutions is a division of Publicis Healthcare Communications Group.
“We are excited to have Mike aboard,” stated Rick Keefer, President and CEO of Publicis Touchpoint Solutions. “His strong track record of leadership and exceptional experience will complement our existing business development efforts. Mike has significant experience working directly for pharma leading commercial operations, which brings incredible value to the clients he’ll be working with. His genuine ability to forge solid partnerships and deliver outstanding results will make him a tremendous asset to our team.”
Mr. Goolsby has over 25 years in the life sciences industry with a strong focus in
commercial infrastructure, sales process design and analysis, and training and sales operations. Most recently, Mr. Goolsby served as Vice President, Sales at Victory Pharma where he developed and implemented an entire commercial infrastructure and successfully launched multiple products in their portfolio. Prior to Victory Pharma, he held executive positions in sales and operations at Inspire Pharmaceuticals and Biovail.
In a former role as Director, Commercial Operations for Bausch & Lomb’s North American Vision Care unit and Director of Sales for the US Eastern Region and Canada, Mr. Goolsby was responsible for sales operations, administration, call center activity, and strategic coordination of sales forces. He also served at Boehringer Mannheim as Director, Commercial Research and Analysis and held positions of increasing responsibility at Boehringer Inhelheim.
Mr. Goolsby will report directly to Rick Keefer and be based out of Touchpoint’s Yardley, PA headquarters.
For business inquiries, please contact Touchpoint Business Development, at (215) 525-9810 or eMail Impact@TouchpointSolutions.com.
About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions provides a comprehensive array of multichannel message delivery solutions to the life sciences industry. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company’s message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision multichannel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.PublicisHealthcare.com
- Contact Information
- Betsy Lane
- SVP, Marketing and Communications
- Publicis Touchpoint Solutions
- Contact via E-mail
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