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Ernest Jones launches personalised jewellery

Ernest Jones has launched a new personalised jewellery service for customers to design their own pieces


Ernest Jones has launched a new online personalised jewellery service. This new service allows consumers to create a unique gift for friends or family from a variety of jewellery, design and engraving options. The service has been launched in time for Christmas, so that consumers have plenty of time to create and send personalised Christmas gifts.

The personalised jewellery categories include men’s jewellery, birthstone jewellery, medical jewellery and spiritual jewellery. Every customer can create something fresh and new for themselves or their loved ones.

Head of Multi-Channel Julien Shirley said: “We want our customers to experience an improved shopping experience with greater choice and diversity. Personalised jewellery allows us to offer customers the best in quality and luxury and, because giving jewellery is such a personal statement, the more choice consumers have, the better the gift.”

To access the personalised jewellery section of the website, customers simply go to the Ernest Jones homepage and follow the link. To help customers create their jewellery Ernest Jones also offers a simple, step-by-step guide to the process.

The process is straight forward.  For instance, if a customer wants to personalise a ring, they simply choose one of the many styles available, then select a gemstone and choose which metal type they require. The metal types available range from yellow gold, white gold and silver, but this will vary for different products and different carat weights are available. The final choice for the customer is the ring size, and then the process is complete.

With many thousands of combinations, personalised jewellery allows customers unparalleled choice when buying a gift for a loved one or treating themselves. A perfect way to celebrate a wedding, birthday, anniversary a major event, or to simply make a personal and thoughtful gift to a loved one, this level of personalization makes for an extremely thoughtful and loving gift.

As the high street’s leading diamond and watch specialist, Ernest Jones has expert in-store staff and a range of informative online buyer’s guides including a watch buyers guide and birthstone guide.

After 60 years - a diamond anniversary - of working with many prestigious brands, Ernest Jones brings customers watch brands including, Rolex, Omega, Breitling, Tag Heuer and Cartier. Ernest Jones has a range of diamond jewellery brands including The Leo Diamond, Tolkowsky and Le Vian, bead and charm giant Chamilia, and fashion brands including DKNY and Ted Baker. The jeweller has also collaborated with bridal wear and fashion designer Amanda Wakeley, through designs exclusively created by the London fashion designer for Ernest Jones to make luxury fashion jewellery available to customers in store and online.

About Ernest Jones:
Ernest Jones has around 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited.

Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
3 Imperial Place
Maxwell Road
0208 207 8312


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