Advertising Success Formula Revealed
For anyone who has ever wondered why so much advertising is terrible, consulting creative director Scott G of G-Man Marketing (www.gmanmarketing.com) has revealed the reasons in an article for his “Communication Nation” column, which appears exclusively on the Advertising Industry Newswire (www.AdvertisingIndustryNewswire.com).
The new article, entitled “When Ads Go Bad,” demonstrates the many ways advertising and marketing concepts are doomed to fail from the start, including “the hell of bad input” and “needless meddling” by agency executives who have “the artistic sensibility of a three-hole punch.”
In addition, the article cites many humorous examples of the horrible advertising that results from what G calls “the committee dance,” where groups of people who should know better take a concept and whittle it to death.
Finally, in an attempt to put the situation right, G reveals a potential cure for bad ads: a procedure he calls “The Architecture of Advertising.”
“Basically, the ’Architecture of Advertising’ is a step-by-step process for greatly increasing the possibility of developing and implementing advertising and marketing that is on-target,” states Brian Forest of G-Man Marketing.
“Using the ’Architecture of Advertising’ can result more often in ad messages that reach into a consumer’s head and heart. And that will greatly increase your bottom line,” Forest added.
You can read the complete article here:
“I’m hoping that college and university courses in marketing and communications make this column required reading,” Forest said.
Advertising Industry Newswire(TM) is a new online magazine presented by Neotrope(R), an entertainment content and media company established in 1983. The magazine is providing news, commentary, podcasts, articles and feature content covering the ad business from broadcast to Web and everything in between.
At G-Man Marketing, Scott G consults on advertising, marketing, positioning and sonic branding. He is also a voting member in NARAS (the Grammy organization) and has 5 albums (recorded as THE G-MAN) on Rhapsody and iTunes via indie label Delvian Records.
G writes ad campaigns in all media and has worked on broadcast campaigns for Warner Bros. Records, PayLess Shoes, Children’s Hospital, and many more.
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- Scott G or Brian Forest
- G-Man Marketing
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