Miss USA to visit Woodfield Mall for Diamond Nexus grand opening

Since first putting on the Diamond Nexus crown in June of 2011, Alyssa Campanella became the embodiment of beauty in the United States and around the world.  Now, Alyssa will make a trip on November 5th to Woodfield Mall in the Chicago area to celebrate the grand opening of her crown maker’s new flagship store.

Diamond Nexus opened up their second retail location in Woodfield Mall on October 28th and intends the grand opening event on November 5th to be a celebration of all things beauty.  “Not only do we say that the most beautiful women in the world wear Diamond Nexus, we stand behind it!” exclaimed Taylor Eastbrook, the company’s Chief Marketing Officer.  “We started our partnership with the Miss Universe Organization in 2009 as proof that whether you’re a beauty pageant winner or a bride-to-be, you’re able to wear the world’s most beautiful jewelry, without having to pay an arm and leg for it.”

While at the store, Alyssa will be signing autographs, providing select interviews and answering fan questions.  Diamond Nexus is also offering one lucky fan the opportunity to get a complete makeover with Miss USA by their side.  The company is partnering with Akira (dress and shoes), Tricoci Too (hair and nails) and Sephora (makeup) to provide a complete makeover experience.  Anyone that wishes to enter has the opportunity on or before November 1st by visiting: diamondnexus.com/makeover-contest.html

In addition to Alyssa’s visit, the grand opening celebration will feature product giveaways, exclusive deals and interactive events throughout the day.  “We want this to be huge!” explained Brianne Smith, the company’s director or retail.  “We have been waiting a long time for this store to open and have worked very hard to make this a reality.  We want to share our excitement with our customers!”  Events will start as the doors open at 10am CST and continue until they close at 9pm.

For more information about Miss USA’s visit and the grand opening event, please visit Facebook.com/diamondnexus.  For press interview requests, please contact Kyle Blades at kyle.blades@diamondnexuslabs.com or 414.858.2299 x151.

Diamond Nexus is the world leader in man-made diamond simulant jewelry.  Headquartered in Franklin, WI the company sells their products directly to the consumer in finished jewelry and as loose gemstones through their website, catalogs and branded retail locations.  In 2009 the company was named the official jeweler and crown maker of the Miss Universe Organization, as part of NBC/Universal’s “Green is Universal” environmental initiative.

Contact Information

Kyle Blades

Social Media Coordinator

Diamond Nexus

kyle.blades@diamondnexuslabs.com