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Irvine MINI Confirms, MINI USA Debuts Motor-Tober

Irvine MINI Invites You to Test Drive the All-New MINI Coupe at Their MOTOR-TOBER Event


October 18, 2011 – Irvine, Calif. - Irvine MINI confirms, the month of October is now deemed “MOTOR-TOBER”, a cheeky way to invite people into their nearest MINI showroom during the month of October to test drive a new MINI.
The program is designed to allow potential customers to become future enthusiasts by giving them a chance to get behind the wheel of a MINI and experience first-hand the excellent driving dynamic of MINI’s full line of vehicles.
Irvine MINI invites you to join them for “THE BEST TEST DRIVE EVER. PERIOD.” Come test drive the All-New MINI Coupe, and enjoy live music and delicious BBQ.  The MOTOR-TOBER event will take place on Sunday, October 23, 2011 from 12:00pm – 6:00pm.  Please RSVP by Wednesday, October 19, 2011.

“Please come down to Irvine MINI and enjoy some awesome music, great food and superfantastilicious driving,” says Darren Richie, General Manager.  “It’s sure to be an incredibly fun time!”
Dealers nationwide will be given the chance to offer customer events from road rallies and dealer parties to full autocross and driver safety handling courses. These events differ significantly from traditional dealer test drives as they offer customers a social, no-pressure environment to experience the MINI product and the MINI brand. The program embraces MINI’s idea of fostering a growing owner community through events and activities while driving traffic to MINI showrooms.

For more information about Irvine MINI, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at

Don’t forget to become a fan of Irvine MINI on Facebook and become a follower of Irvine MINI on Twitter (

As a proud member of the Shelly Automotive Group and one of the largest MINI centers on the West Coast, Irvine MINI loyally serves Orange County -including Aliso Viejo, Anaheim, Balboa, Brea, Buena Park, Costa Mesa, Corona.
Del Mar, Coto de Caza, Cypress, Dana Point, Dove Canyon, Foothill Ranch, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, La Habra, La Palma, Lake Forest, Los Alamitos, Mission Viejo, Monarch Beach, Newport Beach, Newport Coast, Orange, Placentia, Portola Hills, Rancho Santa Margarita, San Clemente, San Juan Capistrano, Santa Ana, Seal Beach, Stanton, Trabuco Canyon, Tustin, Villa Park, Westminster and Yorba Linda.


 Irvine MINI
 Motor-tober event
 Test drive MINI Coupe
 October 23, 2011

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