Irvine BMW Confirms, BMW Group Achieves Record Sales For September

October 11, 2011 – Irvine, Calif. – Irvine BMW is excited to confirm, BMW Group achieved record sales for the month of September.

With 159,214 (prev. yr. 142,953) BMW, MINI and Rolls-Royce brand automobiles delivered worldwide, sales were 11.4% higher than in the same month last year.

“BMW Group made solid gains across the globe and once again accomplished record sales,” said Darren Richie, General Manager.  “That is something to be extremely proud of.”

The BMW brand reported worldwide sales of 128,446 vehicles in the month under review – exceeding last September’s figure (117,471) by 9.3%. The strongest gains were made once again by the BMW X3, with sales of 11.345 vehicles in September – an increase of 260.6% (prev. yr. 3,146). The BMW X1 also continues to perform strongly, with a total of more than 200,000 units delivered since its market launch nearly two years ago. 12,535 of these were sold in September, an increase of 24.7% over last year (prev. yr. 10,051). The BMW 5 Series remains the clear segment leader with strong sales once again in September – 27,811 vehicles were delivered which was an increase of 29.7% compared to last year (prev. yr. 21,445). The BMW 7 Series also achieved impressive growth of 15.1% (6,321 vehicles / prev. yr. 5,491) in September. Year-to-date, the brand BMW has delivered 1,021,927 vehicles, an increase of 14.5% over the previous year (892,729 vehicles).

It was also the most successful third quarter for the company ever, with sales reaching 399.218 vehicles from July through September, an increase of 9.0% over 2010. Furthermore, it has been the best first nine months for the company, with sales up 16.0% compared to the same period last year. A total of 1,232,584 BMW Group vehicles were delivered during this time (prev. yr. 1,062,209).

Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com.

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As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.

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Alyse Feltman

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Feltman and Associates

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