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Research Now Introduces Valued Opinions 2.0 in the United States

Research Now, the leading global online sampling and data collection company, has announced the launch of its improved Valued Opinions program to over 600,000 active members in the United States.


Research Now has launched improved Valued Opinions program to its members in the United States.

The enhancements to the Valued Opinions program include increased member communications, a major website refresh and new identity, access to a complete history log, social media integration, the introduction of quick polls and a greater variety of rewards.

First launched in the United Kingdom in April, Valued Opinions 2.0 will allow for greater support and guidance to ensure that Valued Opinions Panel members get the most from their experience through enhanced member communications, a regular newsletter, and access to additional Frequently Asked Questions. Focused on delivering a better level of customer service, the new visual identity and website have been strategically designed to allow for ongoing optimization and the addition of new functionalities to further simplify the survey taking experience and reward redemption process.

Panel members who visit the recently upgraded site will be welcomed by a number of new features personalizing their participation. Examples include user-friendly developments such as a full history log of all surveys completed, rewards claimed and friends invited through the program, as well as a Facebook sign-up and Google+1 option, allowing members to comment and share pages with their friends. Additionally, quick polls invite members to participate in short topical questions and compare their answers with the rest of the panel. Through the Quick Poll forum, members can even suggest new poll ideas and view fellow members’ comments.

“We truly value the opinions of our members and are excited to offer a more user-friendly experience,” said Thomas Lapperger, Vice President of Panel Marketing and Customer Relationship Management at Research Now. “The launch of Valued Opinions 2.0 in the United States marks another milestone of an exciting journey that strengthens our market-leading program by adding functionalities that will significantly improve our customer relations and quality of service.”

Additionally, the introduction of Valued Opinions 2.0 offers members a greater selection of rewards to choose from, as well as a referral program to incentivize members who recruit friends and family to join the panel.

“Recognizing and rewarding the time panelists invest as stakeholders in the research process is of utmost importance, and Valued Opinions 2.0 further enhances our ability to do this,” continued Lapperger.

Valued Opinions is a trademark of Research Now Limited. To experience the rebrand of Valued Opinions 2.0 firsthand, visit

About Valued Opinions:
Owned and operated by Research Now, Valued Opinions is a consumer research panel made up of individuals participating in market research surveys in exchange for rewards. Through various partnerships with popular international retailers, Valued Opinions’ members can take part in reward surveys to earn and redeem credits for gift vouchers accepted online and in stores. Members also have the opportunity to donate rewards to charitable causes if they choose. For more information, visit

About Research Now:
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling and online surveys, and operates leading opinion panels around the world. The company has multilingual staff located in 22 offices around the globe. Visit to learn more.

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