Marketing Lists Direct Promotes Low Cost Accurate Mailing Lists to Increase Sales in a Slowed Economy
Marketing Lists Direct and The Neo-Leads Group understands that a direct mailing list campaign should be an important part of any business’ marketing efforts. Increased marketing efforts with direct mail will increase a company’s growth.
Marketing Lists Direct and The Neo-Leads Group understands that a direct mailing list campaign should be an important part of any business’ marketing efforts. Increased marketing efforts with direct mail will increase a company’s growth. With the slowed economy, business owners should consider increasing their marketing and direct mail marketing efforts, as it is still the most effective form of targeted marketing. When done properly, a direct mailing campaign can be the most cost effective way to promote your product or service to anyone, anywhere in the country. Any business in any industry can benefit from performing a direct mailing list campaign.
There are a few important points to keep in mind when creating a successful direct mailing campaign. The way to establish an effective direct mail marketing campaign with mailing lists is to follow these few important guidelines.
It is most important to make sure you buy mailing lists that are accurate and up to date. The mailing list is the main ingredient of the entire direct marketing campaign. The best way to obtain a mailing list is to purchase one through a mailing list broker or company using the internet through a search engine such as Google or Yahoo. There are many brokers and compilers that can provide accurate mailing lists that have been updated through the US Postal Service’s Change of Address database. Most marketing list companies should be able to guarantee at least a 95% deliverability rate and some may guarantee higher.
Be sure to make your promotion simple, clear, and easy to understand. You want the people who receive your mail piece to look at your marketing piece and know who you, what you are offering, and how to respond to your offer with doing any intense research. Your offer should be include a call to action. For example, “You have a problem and I have the solution”. It is also important to have a time line for the call to action, such as an expiration date. Also, make it easy for the receiver to respond by phone, email, internet, mail, or in person. People like guarantees, especially, money back guarantees.
It is also essential to make sure the quality of your mail piece fits the quality of your offer. Your mail piece should fit the type of business you are. The type of paper, the colors, the wording should all reflect back to your company. If you are a high end auto dealership advertising a new car, you should use nice glossy paper, with rich, deep colors, and nice flowing writing. If you are a small grocery store, use pictures of nice looking fresh fruit and vegetables with bright colors, and simple block letters. You want your mail piece to form an identity between you and you potential customer.
Direct mailing list campaigns are still the most effective way of marketing because of the ease to focus your promotion to as many or as few recipients as your budget allows. By following these few easy guidelines when developing your next mailing campaign, you will greatly increase your response rate and your return on investment. These proven techniques will enhance any company’s marketing efforts, especially when used along with specifically targeted mailing lists. Marketing Lists Direct will ensure you have created the most accurate, up to date, cost effective mailing list available in the market today. Whether you are looking for a business mailing lists or residential, Marketing Lists Direct will ensure you target the right people!
For more information visit: http://www.marketing-lists-direct.com
- Contact Information
- Kevin Deeb
- Marketing Lists Direct and The Neo-Leads Group
- (1) 877-241-2718
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