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Amsterdam RAI and KLM to attract more events to Amsterdam


Amsterdam RAI and KLM signed a multi-year contract in which they agree to join forces in attracting international exhibitions, conferences, events and their visitors to Amsterdam at a competitive price.

Bidding procedure

Amsterdam RAI and KLM will work closely together to draw large international events to Amsterdam. The joint venture involves around 25 bidding procedures for large international exhibitions and conferences a year. KLM will offer the organisers flights and enable them to come to Amsterdam to experience the benefits of Amsterdam RAI and travelling with KLM. In addition, the Air France & KLM Global Meetings online booking tool offers many benefits to organisers and their visitors and exhibitors.

“In cooperation with the City Wide Congresses Taskforce, Amsterdam RAI will now include KLM in all its tenders for exhibitions, conferences and other events,” says Hans Bakker, Chairman of the Board of Amsterdam RAI. Taskforce City Wide Congresses is a partnership between Amsterdam RAI, the Amsterdam Tourism and Convention Board (ATCB), Amsterdam Schiphol Airport, Amsterdam public transport company GVB, Amsterdam taxi service TCA, hotels and the Economic Affairs department of the city of Amsterdam. The Taskforce’s goal is to efficiently organise multiple bids for large events.

Air France & KLM Global Meetings

Air France & KLM Global Meetings offer organisers of exhibitions, conferences and events a free online tool that is unique within the aviation industry. It enables organisers to make their event more attractive to visitors and exhibitors by benefitting from a discount of five to ten percent on most published KLM and Air France fares. In addition, the organisers receive free tickets. “The attractive and flexible organisation of Amsterdam RAI combined with the ease and benefits of KLM’s Air France & KLM Global Meetings booking tool and its large number of flight destinations makes Amsterdam an even more attractive choice,” says Harm Kreulen, Director KLM Netherlands.

Promotion and services

KLM will also use its own media (in-flight and across its 70-plus markets) to inform potential visitors of the exhibitions, conferences and events. Amsterdam RAI will invest in optimising the visitor experience, including a service desk during international events for checking into or transferring flights.

Joint forces

The partnership will further strengthen the position of Amsterdam as main port and international exhibition and conference destination. And with KLM and its large network, the hub Schiphol and Amsterdam RAI, the Netherlands has a great deal to offer (international) exhibition and conference visitors. Amsterdam RAI is responsible for a significant part of the annual business tourism in Amsterdam, while the KLM Group flies directly to Amsterdam from 185 airports worldwide, offering direct connections to most of the world’s major economic regions. As a member of the SkyTeam alliance, KLM is part of a network that connects 921 destinations in 168 countries.

About Amsterdam RAI

With a portfolio of ‘A’ brands, the ultimate ‘A’ location in the city of Amsterdam and a history dating back to 1893, Amsterdam RAI is one of Europe’s most attractive and innovative exhibition complexes. It hosts over 50 national and international conferences, 70 (trade) exhibitions, events and over 1,000 smaller conferences, meetings, presentations and other gatherings a year.

The success of Amsterdam RAI is in part due to its excellent location: The largest exhibition and convention centre in the Netherlands is just 15 minutes from Schiphol Airport and Amsterdam city centre. The 11 multi-functional exhibition halls (87,000m²), the new Elicium building and the 22 conference halls are an integral part of a dynamic world city.

About KLM

KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs — Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities — passenger transport, cargo transport, and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group which further includes KLM cityhopper and KLM serves 131 destinations using a modern fleet of 163 aircraft and employs over 33,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

KLM is a member of SkyTeam, an airline alliance offering a network of 921 destinations in more than 168 countries on six continents. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy.


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