The Menus Collection: designers interpret the Air France logo

As from October 1, Air France customers are being offered colorful new original menus on their flights.

The new menu designs are the product of a worldwide competition between teams from Air France’s design agency, Brandimage. The theme: a graphic interpretation of the bright red “accent,” in the Air France logo, a strong symbol of the company’s visual identity.

From the design proposals, 11 were selected to illustrate the menus, with six appearing in the first year and the other five the following year.

A palette of bright colors echoing each design is featured on the second and third page covers of Business class menus. The typography and layout also reflect the desired spirit of elegance and modernity for the new menus.

Intended to surprise and pique customer curiosity – and possibly spur an interest in collecting the full set -- the menus will be randomly distributed on flights. The winning graphics also will be displayed in Air France lounges.

* Available in Voyageur, Premium Voyageur, Alizé and Business class cabins and on long-haul and certain premium medium-haul flights.