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New Online Jewellery Store Helps Spring Racing Celebrate its 150th Birthday


SYDNEY, Australia - October 4, 2011 – Women will be going all out this year in the latest fashion and accessories to celebrate Spring Racing’s 150th birthday. Searching for unique accessories to complement their outfits for the 2011 Spring Racing Carnival just became a whole lot easier with the launch of, a new online destination for stunning Jewellery and Fashion Accessories.

Ms. Fleur Filmer, Founder and Managing Director of Lulu and I ( says: “The Spring Racing carnival is a huge event on the Australian fashion scene and Lulu and I have a wide range of stock available right now to perfectly accessorise the most incredible Race Day outfits.”

The Spring Racing carnival is the highlight of the Australian racing year and brings the city to life as the very best local and international thoroughbreds are brought together for 50 days of world-class horse racing. This event is also the fashion industry’s turn to showcase the latest trends for both women and men – a place where they can celebrate their ‘passion for fashion.’

To cap off the Spring Racing Carnival, Fashions on the Field at Flemington is held each year during Melbourne Cup Week. This event is Australia’s largest and most prestigious outdoor fashion event where celebrity judges & sponsors converge to select the latest ‘look’. This year, the Flemington Spring Fashion Lunch was held on Thursday, Sept. 1, 2011.

Women looking for that extra ‘edge’ to their outfits for this year’s Carnival can choose from designer jewellery, leather, silk and Vintage Kimino handbags to a stunning range of hair accessories and fascinators, all available online at Lulu and I. New products are continually added to the Lulu and I line and more accessories will arrive over the coming month, just in time for the last leg of this year’s Spring Racing Carnival.

Lulu and I offers flat rate shipping Australia wide and with their no-questions-asked 30 day free returns policy, making shoppers experience is completely risk and hassle free. Alternatively, customers are able to visit their Sydney showroom, and need to contact the company to arrange a time and date to browse their range in person.

For more information, visit


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