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Frustration leads to labour of love and births ingenious baby food storage system


MELBOURNE, Australia October 4, 2011 – Qubies started as a labor of love, resulting from the frustrating and messy use of regular ice cube trays when trying to store home made baby food purees.  Most mothers would sympathise with Qubies creator and Company Director, Alexandra Wardle, when in a flood of tears she threw her mashed-veggie-covered hands in the air declaring “There must be a better way!”

This frustration is what led the birth of Qubies ( - an original and innovative upside down ice cube tray that features a simple and easy way to freeze and store breast milk and baby food.

“The first production run of Qubies was to be only 800 units. Armed with my samples I visited as many baby stores as I could in both Perth & Melbourne & presold as many as I could. I am very proud to say my first production run actually increased to a huge 4000 units after all my door-knocking!”  explains Alexandra

Today, Qubies is the ‘must have’ accessory for mums wanting to feed their babies nutritious home made pureed food as it automatically divides portions into perfect 30ml serves and releases from the trays first time, every time.

Qubies is stocked nationally in small, medium & large baby stores including Toys R Us as well as many online baby stores, and is of course available directly from Qubies at

Mums around Australia – whether returning to work or staying at home - are singing the praises of this great little Aussie invention.

“I’m getting good use of the Qubies as I’ve just started to wean my baby and have cooked extra vegetables at night to mash and freeze in just the right sized portions. I’m going back to work soon so once I have frozen fruit and vege puree’s I’ll pop them out of the qubies into freezer bags to stock up. I’m a fan of having a lid and like the softness as it is easy to seal and isn’t brittle when frozen so won’t crack.” – Kylie, Kirwan QLD

Qubies’ slim design fits into small spaces in any freezer and offer a simple way to freeze and store breast milk, baby food, and other liquids.


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