PPG teams with FenderBender in launch of FenderBenderLive.com
New microsite will offer enhanced NACE and SEMA event coverage
STRONGSVILLE, Ohio, – PPG Industries’ (NYSE:PPG) automotive refinish business today announced it will be the exclusive sponsor of collision repair industry news coverage on FenderBender magazine’s new microsite, FenderBenderLive.com. The site, set to launch Oct. 5, will focus on the upcoming NACE and SEMA events, featuring video interviews with industry professionals and vendors, photo galleries from the show floors, and the latest news from the events.
NACE, the International Autobody Congress & Exposition, will take place Oct. 5-8 in Orlando, Fla., and SEMA, the Specialty Equipment Market Association show, will take place Nov. 1-4 in Las Vegas. Microsite content will be updated throughout each day of the events, with recap emails sent to FenderBender daily newsletter subscribers. Free newsletter subscriptions can be arranged at fenderbender.com/FenderBender/Newsletters.
“As long-time participants in major industry events, we are very pleased to help enhance show coverage with FenderBender,” said Cristina Fronzaglia, PPG manager, marketing communications, automotive refinish. “FenderBender is a well-respected publication, and its microsite opens a critical channel that industry professionals can use to stay current on event happenings.”
Jake Weyer, editor of FenderBender magazine, said, “FenderBenderLive.com will serve as a one-stop site for comprehensive, up-to-date coverage of the collision repair industry’s biggest events. We’ll talk to vendors about the latest products and services, interview industry professionals about the year’s hot topics, photograph action from the show floors, and deliver news as it’s happening.”
For more information about FenderBender, visit www.fenderbender.com.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2010 were $13.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.
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