Stable Growth across Central and Eastern Europe Boosts Investments in UPS Solutions

31 May, 2006

London, United Kingdom — As new and prospective European Union member states from central and eastern Europe strive to harmonise their economies, national infrastructures, commercial activities and technology with their western counterparts, power protection is emerging as a key concern. With entrants as well as existing local businesses requiring investments in this area, exciting growth opportunity is being created for the uninterruptible power supply (UPS) market in the region.

Frost & Sullivan (http://www.power.frost.com) finds that the Central and Eastern European UPS Market earned revenues of €106.0 million in 2005 and estimates this to reach €164.0 million in 2012.

“Investment has been a key driver to the growth of the central and eastern European countries in recent years and it will continue to be so in the near future,” notes Frost & Sullivan. “As national governments and local companies harness links with the west, foreign and domestic investment is expected to increase, thereby providing opportunities for many businesses, including the UPS market.”

Penetration into the central and eastern European UPS market will require identification of the sales channels best suited to the different types of UPS that can be offered. Understanding local markets and locating the most advantageous distribution method will be key to entering most markets. However, within country markets that have low public awareness about power quality issues, seeking out the most efficient sales channel will determine the success of market participants.

At the same time, intensifying competition over the long term will require additional strategic planning by UPS manufacturers. They will need to effectively position not only their products, but their companies within the market.

“Striking a balance between direct company representations and installing a comprehensive sales network will help toward further stabilising a company’s position in the market,” adds Frost & Sullivan. “A strong presence will also help toward raising awareness of power security problems which, in turn, will lead to augmented business opportunities.”

To overcome the growing challenge from other manufacturers, existing market participants will need to further strengthen their sales channels and identify new avenues to market their products, thus opening up more growth prospects to capitalise upon.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the Central and Eastern European UPS Market then send an e-mail to Magdalena Oberland - Corporate Communications at magdalena.oberland@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.

Central and Eastern European UPS Market is part of the Power Supplies and Battery Subscription, which also includes research in the following markets: World UPS Markets, European UPS Services Market and Customer Analysis of UPS in European Datacentres. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com

Central & Eastern European UPS Market
B760- 27

Contact:
Magdalena Oberland
Corporate Communications – Europe
P: +44 (0) 20 7915 7876
E: magdalena.oberland@frost.com

Trisha Bradley
Corporate Communications – Americas
P: 210.247.3870
E: trisha.bradley@frost.com

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +603 6304 5832
E: djeremiah@frost.com

Surbhi Dedhia
Corporate Communications – India
P: +91 22 2832 4705 Ext: 131
E: sdedhia@frost.com

Sharmin Jassal
Corporate Communications - Australia
P: +61 2 8247 8900
E: sjassal@frost.com

www.frost.com

List of keywords in this press release: central Europe, eastern Europe, Europe, European Union, EU, uninterruptible power supply, UPS, power protection, market, UPS manufacturers

Contact Information

Magdalena Oberland

Corporate Communications – Europe

Frost & Sullivan

Contact via E-mail