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Equal Level Teams up with Choctaw-Kaul to Enable Free E-Commerce Punch-out Storefront Catalog

Innovative program allows leading MRO Distributor to rapidly deploy punch-out catalog access for key e-Procurement customers at no cost


ROCKVILLE, MD – September 27, 2011 — Equal Level, Inc., an innovative strategic e-Procurement provider whose web services platform enables simultaneous search across multiple, disparate product and business content sources, announced a ground-breaking program to enable suppliers to its’ Global 2000 and Government buying customers, to rapidly deploy a free, punch-out E-Commerce storefront to meet their customers on-line buying needs.  Buying organizations with significant investments in e-Procurement technologies are increasingly stipulating that their suppliers be capable of supporting a punch-out connection to a customized version of their catalog – containing buyer-specific items and contracted pricing, and maintained by the supplier at their punch-out storefront. 

Choctaw-Kaul Distribution Company, a Native-American owned manufacturer and national distributor of gloves, personal protective equipment, safety products, and hand & power tools, is one of the first to take advantage of Equal Level’s revolutionary program to eliminate the cost for supplier’s to comply with e-Procurement buyer requirements for punch-out catalog access.

Chaoctaw-Kaul, headquartered in Detroit, Michigan, has over 100 hundred years of manufacturing and distribution expertise, and was hardly an E-Commerce novice, with an on-line retail catalog site and EDI (Electronic Data Interchange) capability already in place.  However, they wanted to provide punch-out access to a customized version of their on-line catalog for one of Equal Level’s buying customers, a large industrial manufacturer.  As one of the first to participate in Equal Level’s unique program, Choctaw-Kaul has seen immediate benefit from the free, world-class punch-out storefront presence configured and hosted by Equal Level.  “Not only were we able to meet the customer’s needs and retain the revenue associated with a significant contract,” said David Shall, Choctaw-Kaul’s CEO, “but in less than 30 days and at no cost to us, we were able to deploy a Punch-Out storefront that we can now leverage with any other large customer that requires punchout access from their e-Procurement platform.”

“Buying organizations with mature e-Procurement programs have reached the conclusion that they no longer want to maintain massive, ‘static’ catalogs and incur the cost to  request catalog information from all of their suppliers, translate many different formats, and store each supplier’s catalog in their e-Procurement application,” explained Orville Bailey, Equal Level’s President and CEO.  “Both experienced e-Procurement users and organizations rolling out new initiatives are opting to access supplier punchout catalogs, offloading to their suppliers the responsibility for keeping catalog item and pricing information up to date.  By enabling all of a buying organization’s suppliers to comply with punch-out catalog requirements, we are realizing our vision for putting all trading partners on an ‘Equal Level’ when it comes to E-Commerce.”

About Equal Level, Inc.
Equal Level’s “B2B E-Commerce in the Cloud” is a web services platform that enables e-Procurement users to search across external web sites or stored catalogs from a single, consumer-like search interface, and can be integrated to a user’s existing e-Procurement system or deployed as a stand-alone, on-line marketplace.  Equal Level also provides end-to-end supplier enablement services, connecting buyers to punchout-ready supplier catalogs, or deploying a B2B web storefront punchout catalog for suppliers that lack that capability, in order to achieve 100% supplier adoption and compliance with on-line E-Commerce buying initiatives.  Contact Equal Level at (888) 327-1133 or for more information.


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