Purple Leads Announces Top Practices for Improving Website Traffic and Lead Generation

Purple Leads, www.purpleleads.com, is presenting clients with a list of tips that will help them build their business, attract more clients and develop the type of success that will lead them to the top of their industry.  Purple Leads, the premier lead generation company, is working hard to provide clients with top notch information to help build their lead contacts.  Throughout America, clients and potential clients can use this information to develop their business contacts.

The company president said “at a time when many companies are struggling to bring in revenue, our lead generation business has propelled some of our clients to continued success.”

Building leads is something Purple Leads knows far too well.  With years of experience among their top staff, they have helped companies in the mortgage, auto warranty and loan modification industry develop long lasting client relationships.  Top companies turn to our team because we get results, and we have a long track record of success to prove it.  Purple Leads provides these tips as a service, and as proof of our knowledge of the industry.

Here are some of our top tips:

• Create and promote a benefit for clients.  Clients are not going to give you their information unless you give them a reason to, and you need to make the reason clear and beneficial.  If you are a loan modification company, let the customer know you can help save their house. If you want auto warranty leads, let the customer know that you have the “best prices in the market.”  Unless you make sure they know why you deserve their information, they won’t give it to you.
• Be completely clear with your messaging.  It is easy to have a muddled message.  Being clear means being honest with yourself, having someone look through your content and a willingness to cut out content when necessary.  For example, if someone wants to sell you a hamburger, would you rather listen to their messages about hamburger meat or hamburger buns?  Their buns might be amazing, but no one buys a hamburger for the bread, they buy it for the meat.  Keep your messaging on point and relevant to the customer.
• Provide links and tools for potential customers.  There are countless government tools, calculator tools and so forth which can help people understand monthly payments and so forth.  Make sure your website has more than just stagnant content on it.  Provide a mortgage calculator, a timeline for government loan modification programs, anything that will give your customer a reason to keep reading.
• Manage expectations up front.  If you make a promise, be committed to back it up.  If you are interested in a specific industry, make sure to show your track record.  Expectations are everything, and if you can put highly motivated buyers in touch with sales people, let them know what those sales people can do for them.

Contact Information

Joe Marchelewski

PR Manager

Purple Leads

Contact via E-mail