Oxnard Hyundai Confirms, Hyundai Taps College Football Fans With Season-Long Marketing Program
Hyundai Will Reach Out to Fans Across the Country Touting Hyundai’s Top Brand Loyalty Ranking From Kelley Blue Book’s kbb.com
September 21, 2011 – Oxnard Calif. – Oxnard Hyundai is excited to confirm, Hyundai kicks off its support of college football with a multi-pronged marketing program designed to connect the loyalty of Hyundai owners with the passion of college football.
The overall program includes 64 experiential on-site displays at some of this season’s most high-profile matchups, print, online and local media support, and in-game advertising during 13 featured games across ABC’s family of networks including ESPN and ESPN2.
College football is all about tradition, loyalty and passionate fans, and no one appreciates that more than Hyundai. Hyundai owners love their cars, and their support has pushed us to the top of consumer loyalty rankings,” said Charlie Shaw, General Manager.
Hyundai’s support for college football brings the brand directly to the fans through a multi-year agreement with IMG College, which manages the media and sponsorship rights for the schools Hyundai is partnering with, and helped develop the local campus marketing programs. Amidst tailgating and pre-game celebrations, Hyundai has established official sponsor relationships with 15 of the most historic football programs in the country, with the most loyal and passionate fan bases, to bring vehicle and information displays to 64 games this year. The 15 teams include: Alabama, Arizona, Arkansas, Auburn, Cal, Florida, Florida State, Georgia, Georgia Tech, Ohio State, Oregon, Pittsburgh, South Carolina, Texas and Virginia Tech.
Game-day display elements will include on-field promotions, on-site displays, tickets for hospitality and unique giveaways. Hyundai’s engagement will grow from 15 teams in 2011 to 24 in 2012, extending its relationship with college football and its fans.
Oxnard Hyundai is a proud member of the Conant Auto Retail Group (CAR Group), which holds a strong reputation among the automotive industry in California, representing such brands as Acura, Ford, Honda, Infiniti, Lincoln and now Hyundai. Oxnard Hyundai is proud to serve the greater Ventura County. For more information about Oxnard Hyundai call 888-457-2051, visit oxnardhyundai.com, or visit the dealership today at 1601 E. Ventura Blvd, Oxnard, CA 93036.
Don’t forget to become a fan of Oxnard Hyundai on Facebook (http://www.facebook.com/pages/Oxnard-Hyundai/193167897378860) or follow them on Twitter (twitter.com/oxnardhyundai).
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