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Kuoni Group undergoes ’logical’ reorganisation

Kuoni Group has announced it is to reorganise its business into three new divisions.


Kuoni Group has reorganised its business into three new “logical” divisions.

Under the new structure “various business units grouped organisationally according to their business models, activities, geographical spread, growth prospects, customer portfolios and management requirements”, explained a statement.

The reorganisation follows the acquisition of Gullivers’ Travel Associates (GTA) in May 201 and a three-year investment programme which ends in 2011.

In operation from October 1st, the new structure will consist of a European tour operating business, called Outbound Europe, headed by Leif Vase Larsen; a business-to-business, tour and meetings and incentives division, called Global Travel Services, headed by Rolf Schafroth; and an Emerging Markets and Specialists division, headed by Stefan Leser.

Peter Rothwell, chief executive of Kuoni Group said: "Combining our various business activities all over the world into three new divisions is a logical consequence of our growth strategy, our acquisition activity and a result of our investment and cost-reduction programme.

“Following the acquisition of GTA, Kuoni is fast developing into a diversified global travel group with strong activities in Asia.”

"Our updated group structure will enable us to better position our existing tour operating businesses and take full advantage of cross border and cross company synergies.

“At the same time, it will equip us to accelerate our development of those activities - especially our Asian business - that have strong growth credentials.”

Global functional units, such as finance, IT, HR and corporate communications, will continue to report directly to Peter Rothwell.

About Kuoni Group:
The Kuoni Group is one of the world’s leading globally-active leisure and destination management travel organisations, with a worldwide workforce of 8 772 (full-time equivalent) employees and consolidated turnover of CHF 3 984 million in 2010. Kuoni’s activities are focused on its core leisure travel and destination management businesses. The head office of Kuoni Travel Holding Ltd. is in Zurich, Switzerland, where Alfred Kuoni founded the company back in 1906. The Kuoni Group has steadily and systematically developed its position in the world travel market over the years and has branch operations in Africa, Asia, Europe, India, Middle East, North America, South America and Oceania.

Kuoni UK offers luxury holidays in a number of beautiful locations, with a host of Maldives holidays, Thailand holidays, USA holidays and Bali holidays. The company’s Authentic Experiences enable travellers to do as the locals do or learn from experts in their field.

Quality is an integral part of companies like Kuoni who are aiming at the luxury market, however Kuoni in the UK has recently launched its ’smart’ holidays - a collection of three to four-star holidays that have been handpicked and designed to give customers more holiday for their money.

For further media information, please contact:
Anne-Marie Hansen
Kuoni Travel Ltd
Kuoni House
Deepdene Avenue
01306 744 173


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