BT Vision Introduces New Interactive Presenter
BT Vision has launched a new interactive online guide to showcase all the features and benefits available to users. The application developed by LBi, Europe’s biggest digital marketing and technology agency, takes customers on a guided tour of the service led by a friendly male character. The character has been developed using clever logic and data acquired through the questions most frequently asked of BT’s ‘Live Person’ virtual assistant, ensuring that customers are directed to the right information quickly and effectively. He can even sing, dance and entertain customers asking the right questions. He also is able to answer any customer questions and showcases the features of the BT Vision box.
Nick Wong, director of online at BT Retail Consumer, said: “Our vision for BT.com is to build innovation on top of a strongly customer-focused strategy and to keep adding value to the overall online experience. The work we’ve done with LBi to produce this rich demo matches a data-driven approach with a fun, interactive character who we hope will make learning about BT Vision simple and enjoyable for our customers.”
Iain Preston, Client Partner at LBi, added: “BT has always been mindful of how the technical nature of its products can be presented in ways which everyone can understand. The launch of the interactive demo is a beautiful addition to BT.com, which LBi recently re-designed, taking a more content led strategy to give people a much richer and more engaging experience with the brand.”
The Guide shows potential customers the advantages of the sleek new black Vision+ digital TV box, which is a Freeview box and digital TV recorder all rolled into one. With BT Vision you can pause and rewind live TV, plus you can record up to 80 hours of TV at the touch of a button and there is something for the whole family – but if you do happen to miss something you can catch-up with the best of the last seven days TV from the five main channels, including BBC iPlayer.
BT Vision also brings you the latest from Hollywood and beyond with the latest blockbuster pay-per-view movies. Sports fans can also enjoy Premier League football and more by adding Sky Sports 1 and Sky Sports 2 plus ESPN to your subscription.
To find out more about BT Vision visit www.bt.com/tryvision
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