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Email List Marketing Is Still Used Today

Companies with a web presence benefit from an ongoing relationship with their clients. A list of clients can help an online business to cultivate regular business with those on their list. How does a business person go about building a list?


According to a survey by the Marketing Institute of Ireland, 79 percent of respondents considered email marketing important to their ongoing business efforts. Although the study looked only at Ireland, one might guess that similar numbers could very well be found elsewhere.

An ongoing relationship with a client on an email list is important, but you’ll have to get a client on that list in the first place. So how do you convince a potential customer to join your list? One common way of doing this is to offer an incentive.

Incentives on the Internet can be information products. A small report for example can be given to the customer in return for their email address. The subject of that report will depend on what area of business activity you’re involved in.

If the business owner has the money to spend and knows what subject will interest potential customers, he or she can hire a ghostwriter to write it. If the owner has confidence in their own writing abilities, they can write it themselves. However, there is another option available.

This other option is to buy plr. Plr is Private Label Rights. Plr can be bought cheaply and edited to suit the buyer’s needs. Effective plr at is a new plr writing company. They are currently offering a set of small reports on weight loss.


 Weight loss
 Weight loss and Diet
 Fat loss
 Diet Plans

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