Coors Credit Union Pursues Title of “Coolest Credit Union in Colorado” With Hip Social Media Strategies and a New Mobile Banking App
GOLDEN, CO—September 2011— In keeping with the message emblazoned on the home page of its website, Coors® Credit Union is fast gaining a reputation as the coolest credit union in Colorado. A recent Twitter conversation verified what many Coors® Credit Union members have been saying for some time: “now that’s a cool credit union to belong to" This actual Twitter conversation took place between users of the newly launched Coors® Credit Union mobile banking application.
In 2008, the 13,633 -member credit union of Golden, Colorado launched its blog. Presented with a straight-forward yet engaging style, the financially informative blog quickly gained a dedicated following of members and non-members alike.
This summer, Coors® Credit Union initiated their presence on Facebook and Twitter (@CoorsCU) and quickly garnered strong social media participation while providing a hip platform from which to communicate with its loyal credit union members and friends.
“We are engaging with members in ways that work for them,” says President/CEO Brian Resch. “As a credit union, we offer a service and that service needs to be accessible and available for our members whenever they need us. Our social media channels aren’t just for fun. This is another way we connect with our members and respond to their needs"
Coors Credit Union is committed to helping families make the most of their hard-earned money. The credit union’s goal is to provide financial education to help members learn to make smart money decisions, realize their financial dreams and succeed in living the way the wish.
Coors Credit Union is a federally insured, state-chartered credit union, with over 13,630 members and assets over $95 million. Employees of the Adolph Coors Company founded the Denver area credit union in 1954. Coors Credit Union has been offering quality financial service to employees and their families ever since.
- Contact Information
- Keri Rupp
- VP of Marketing
- Coors Credit Union
- Contact via E-mail
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