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Latest London 2012 Shop opens at Canary Wharf


The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has today opened its latest shop at Canary Wharf.

The shop’s location is fitting, opening its doors in Tower Hamlets and close to the Olympic Park.

Located in Canary Wharf’s Jubilee Place, the pop-up shop offers a chance for sporting fans, visitors and proud Londoners to claim a piece of sporting history.

The shop will sell a wide range of Olympic and Paralympic merchandise from clothing and accessories to mascots, soft toys and limited edition collectables.

LOCOG Head of Licensing and Retail, Simon Lilley commented: ’This is our seventh London 2012 Shop, one of a growing chain across the capital.

’It’s ideally placed for visitors to the city now and at Games Time to pick up a piece of sporting history as a memory of the London 2012 Games.’

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For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at Find out the latest from London 2012 HQ on our blog or follow us on Twitter

For more information about Canary Wharf visit

Notes to editors:

The London 2012 Shop

Merchandise for the 2012 London Games is expected to raise £80 million towards the cost of funding the games.

The London 2012 Shops offer the biggest and best range of collectable London 2012 souvenirs. From mascot bedding, children’s annuals - including ‘100 Greatest Olympians and Paralympians’ books, jewellery, exclusive coins such as £5 from the Royal Mint and even collectables from childhood favourites ‘Hornby’ such as London taxis and buses adorned with patriotic London 2012 artwork, there is truly something for everyone.

Mascots Wenlock and Mandeville will also feature prominently in the London 2012 merchandise including soft toys, key rings and posters. The shop will also have an area specifically for Team GB merchandise designed by Stella McCartney for Adidas, the official makers for Team GB’s kit since 1984.

There are currently seven shops, located at St Pancras International and Paddington stations, John Lewis Oxford Street and John Lewis Stratford City, Heathrow Terminal 5, Stansted Airport and Canary Wharf, in addition to the online shop A further shop is set to open before Christmas at Heathrow Terminal 3.

The London 2012 Shop is located in the departures lounge at London Stansted Airport, domestic and international travellers will be able to purchase merchandise before they fly from the airport.

Notes to editors:

As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now twenty-seven domestic Tier Three Suppliers and Providers – Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GSK, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, NATURE VALLEY, Next, Nielsen, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster and Trebor.

There is one domestic Tier One Paralympic Games Partner, Sainsbury’s and one domestic Tier Three Paralympic Supplier, Otto Bock.

The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos, Dow Chemical Company, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.


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