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Small-series limited edition: the A8 L W12 Audi exclusive concept


At the Frankfurt Motor Show Audi is showcasing a small-series version of the A8 L W12 that is aimed at an exclusive group of connoisseurs. The sedan, being marketed under the “Audi exclusive concept” label, presents an exclusively finished interior – with leather of the prestigious Poltrona Frau brand and olive ash natural inlays.

The standard version of the A8, Audi’s flagship model, is already a thrilling example of uncompromisingly high build quality – the bespoke character of its interior appeals to all the senses. The brand takes the experience to a new level in the A8 L W12 Audi exclusive concept.

The seats are upholstered in Cognac-colored leather by the exclusive Italian manufacturer Poltrona Frau – a grade with an exceptionally soft, even, natural finish. There are highlights of granite gray piping on the center sections of the seat and seat backs. Leather elements on numerous parts of the interior – such as the dashboard, the center console, the tunnel, the door trims and seat consoles – round out the equipment; even the car key is trimmed in leather.

The inlays made from the wood olive ash natural provide an elegant contrast to the leather by Poltrona Frau. The light gray-brown veneer has an exquisitely fine grain, a natural, slightly rough surface and a hint of silver in the pores that gives the wood’s appearance a refined look. It is used extensively throughout the interior – for instance as inserts in the seat backs, on the cockpit fascia, in the door trims and on the large storage and control-panel units in the rear.

Sill trims with “Audi exclusive concept” lettering, deep-pile carpeting and exclusive-quality floor mats complete the interior. The body of the showcar that Audi is using to communicate the theme at Frankfurt is painted in Monsoon Gray.

The A8 L W12 Audi exclusive concept will be built in a strictly limited run of 50; each vehicle bears a plate marked with the serial number. Following in the footsteps of the Q7, this is now the second car line with a version under the “exclusive” label. Other models will follow.


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