New Advertising Campaign Shows Business Travelers How They Can Depend on Fairfield Inn & Suites by Marriott
In this increasingly complicated world, business travelers are balancing mounting pressures at work with their responsibilities at home. In an emotionally engaging new advertising campaign, Fairfield Inn & Suites by Marriott (www.fairfieldinn.com) demonstrates the many ways business travelers can depend on its hotels to stay
productive on the road and simplify their lives. The integrated Let’s Get it DoneSM advertising campaign includes high impact out of home video advertising, cable TV placements, online video and paid search.
[Check out ad campaign video.] http://www.youtube.com/marriott#p/search/7/W436h6J64ew
The Let’s Get it Done campaign features both fifteen and thirty-second spots, as well as a Spanish language version to deliver a message to business travelers about fueling productive stays and the unique way the Fairfield hotels are on their team to help them get the job done: ‘When there’s a lot riding on your shoulders, there’s a lot riding on ours.’
Fairfield Inn & Suites offers business travelers great value and uncomplicated travel experiences. With the new ad campaign, Fairfield Inn & Suites highlights the valuable services and amenities that business travelers need to get the job done, such as free Wi-Fi, complimentary breakfast, rooms with real workspaces and courteous service that goes the extra mile, all at an affordable price backed by the trusted Marriott name.
“Our guests are the real unsung heroes of business travel. They are unselfish, conscientious performers with a sense of responsibility and accountability to do a good job – for themselves and others who depend on them,” said Shruti Gandhi Buckley, global vice president, Fairfield Inn & Suites. “Our guests are out there to do their absolute best and Fairfield Inn & Suites is out to do its absolute best, so our guests can depend on us.”
After more than six years of advertising solely in print and online, Fairfield Inn & Suites is returning to television. With the new campaign, the brand is leveraging effective video placements on cable television, such as The Weather Channel. The campaign will also appear online, including USAToday.com, Newsweek.com, Bloomberg Businessweek.com, and YahooNews.com, as well as the Delta In-flight network and CNN Airport Network.
About Fairfield Inn & Suites by Marriott
Fairfield Inn & Suites, a brand designed for today’s business traveler who wants to stay productive on the road, launched in 1987 and has grown to become a leader in the moderate tier category. With more than 670 properties throughout the United States, Canada and Mexico, guests can rely on Fairfield Inn & Suites to meet their lodging needs wherever their travels take them. Fairfield Inn & Suites participates in the company’s award-winning Marriott Rewards® frequent guest program. Members earn their choice of points toward free vacations or frequent flyer mileage for dollars spent at more than 3,400 Marriott hotels worldwide.
For more information or reservations, call the Fairfield Inn & Suites toll-free number at 800-228-2800, contact a travel agent, or visit the web site at www.fairfieldinn.com. Connect with brand on the Fairfield Inn & Suites facebook page www.facebook.com/fairfieldinnandsuites.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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