Lucidiom Stocks Photo Finale with Aperion Products
811 card designs give retailers new offerings and a jump start on holiday sales.
Vienna, Va., – Lucidiom Inc. today announced that the first two batches of Aperion card content are now live for consumers to purchase on retailers’ Photo Finale storefronts. This adds 811 new 4x8” photo cards designs to current offerings, the quantity of which varies from retailer to retailer.
“We have added 811 new 4x8”/8x4” cards to Photo Finale. What I love about this is that there is nothing the retailers have to do—they are free to offer and are already there and available for consumer purchase,” explains Lucidiom president, Steve Giordano, Jr. “Plus, they are from Aperion—experts in this category, so we know they will sell well.”
The set includes designs for baby, wedding, engagement, birthday, Halloween, new address, party, school, thank you, Thanksgiving, Hanukkah, Christmas and New Year’s. Nearly half of the new offerings fall under one of the winter holiday categories.
“We talk a lot about long-tail products and diversifying your product line, but that doesn’t mean you should forget about traditional print products,” Giordano notes. “4x8s have been a traditionally strong-selling product, with Christmas themed cards topping the popularity list. In fact, 4x8 photo cards account for about 80% of our retailers’ card sales last holiday season. For consumers who traditionally do their annual holiday card as a 4x8, we have given them lots of new and varied design options. It’s a known product, demand is there and it is easy for labs to print on their photo printers. For consumers looking to do something different or higher end for their annual card, we continue to grow the creative, higher-margin product types, like folded cards and double-sided cards.”
Aperion cards are also available for installation on the Lucidiom APM photo kiosk, for retailers who would like to offer the same products in-store as they do online. Retailers and consumers can look forward to seeing more products and designs from Aperion and Lucidiom in coming months.
Lucidiom is the leading provider of social expression imaging solutions with more than 64,000 APM photo kiosks and Photo Finale websites deployed worldwide. Lucidiom’s flexible and brand-independent digital photofinishing system, known as Lucidiom EQ, enables retailers to develop in-store and online revenue streams beyond the standard 4x6 print and empowers consumers to express themselves through images. Lucidiom EQ runs on the APM Network and features the best business systems, software tools and equipment: the APM photo kiosk; scrapbooking and creative content; the EQ Printer line; APM ProfitWatcher statistics tracker; Photo Finale Web portal and the Lab 50 management system. For more information about how Lucidiom drives social expression in the digital imaging world, visit www.lucidiom.com.
From its incorporation in 1984, Aperion has grown to become one of the largest providers of digital photo templates to the photo industry. High standards and a pulse on today’s design trends and styles have given Aperion products a reputation for quality, creativity, and reliability. Design, manufacturing, and quality control are done at the Aperion offices in Lake Forest, California. For more about Aperion, visit www.aperioninc.com.
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