Skyworth Selects NXP for High-Performance Silicon Tuner-Powered STB Solution in China

Eindhoven, Netherlands and Shanghai, China, − NXP Semiconductors N.V. (NASDAQ: NXPI), the global market leader in silicon tuners, today announced that Skyworth Digital Technology Co. has selected the NXP TDA18250 silicon tuner solution for its cable-TV set-top-box designs. Headquartered in Shenzhen, Skyworth is one of the largest STB manufacturers in China.



Worldwide, low-power silicon tuners such as the TDA18250 are replacing traditional can-type tuners in the TV market. Silicon TV tuners are now used in the majority of cable STBs and modems in Europe, North America, Korea and Japan. In a recent report, analyst firm In-Stat predicts that although can-type tuners still predominate in China, silicon tuners will replace can-type tuners in cable STBs and modems as early as the end of 2011 due to performance parity and lower cost.



The NXP TDA18250 is a high-performance silicon tuner IC designed specifically for high-definition cable STBs that support single streaming, and offers significant performance advantages compared to can tuners. The TDA18250 covers all worldwide digital cable standards. The single-package TDA18250 features a high level of integration, eliminating the need for costly external components such as low-noise amplifiers and surface acoustic wave (SAW) filters, and allows the tuner function to be placed on the main board, rather than requiring encapsulation into a module. Thus, the TDA18250 enables higher system reliability in a very small form factor that facilitates the design of STBs. The TDA18250 is manufactured under NXP’s zero-defect program which enables manufacturers to simplify product assembly and supply-chain management.



“At Skyworth, we are committed to using state-of-the-art technologies for STBs, both in terms of innovation and quality. NXP silicon tuner technology is helping us stay ahead of the curve in enabling an outstanding cable TV experience as well as more attractive system costs,” said Zhang En Li, director of the R&D center at Shenzhen Skyworth Digital Technology Co.



“In China, government efforts have brought new life to the cable TV market, with rapid growth in the number of cable subscribers, which in turn has generated increased demand for cable STBs. NXP is pleased to work with Skyworth in bringing the clear benefits of high-performance silicon tuners to the cable STB market in China,” said Keith Ng, director of marketing, TV front-end and multimedia interface products for NXP Semiconductors in Greater China. “NXP’s silicon tuners speed up the design-in process for manufacturers, reduce total production costs, and improve overall STB performance, helping operators to deliver exciting and affordable new services to cable TV subscribers worldwide.”



About Skyworth

Established in 1988, Skyworth Group Co., Ltd is a leading global TV manufacturer and large-sized high-tech public company listed in Hong Kong Exchange Stock (Stock code: 0751) and engaged in researching, manufacturing and Sales & Distribution consumer electronics, internet communication products and security & protection products. With 22 years of development, Skyworth has grown up from a small remote controller manufacturer to the top 10 TV brand in the world and No.1 TV brand in China with more than 20,000 employees and sales revenue of $3.68 billion and brand value of $2.63 billion in 2009. For more information please visit: www.skyworth.com


About NXP

NXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.4 billion in 2010. Additional information can be found by visiting www.nxp.com.