Sponsors Ready to Shine on the Dance Floor When “¡Mira Quién Baila!” Returns to Univision
AT&T, Chevrolet, DreamWorks Animation, State Farm® and Target Corporation Partner Up for Second Season of Reality Dance Competition
MIAMI, FL – – The Univision Network today announced key sponsors of the new season of “¡Mira Quién Baila!” (Look Who’s Dancing!), a co-production of Univision Studios and Endemol. AT&T, Chevrolet, DreamWorks Animation, State Farm® and Target Corporation will be integrated throughout the reality dance competition across Univision’s television, online and mobile platforms. Hosted by Javier Poza and Chiquinquirá Delgado, the show will air on the Univision Network, Sundays at 8 p.m. ET/PT, 7 p.m. CT starting on September 11.
“The first season of ‘¡Mira Quién Baila!’ proved to be a blockbuster entertainment property reaching U.S. Hispanic families,” said David Lawenda, president of Advertising Sales and Marketing, Univision Communications, Inc. “We are excited to work with our partners this year to meet their marketing objectives, while also enhancing the entertainment value of the show for our viewers.”
The highly-anticipated second season of “¡Mira Quién Baila!” pairs a group of 10 Hispanic celebrities with aspiring dancers showcasing their moves to a variety of rhythms, including pop, tango, salsa, merengue, disco, cha-cha-cha, rock n’ roll, regional Mexican and urban music. Every week, contestants rotate partners and compete in front of a live studio audience, while an expert panel of judges selects the top dancers with the “Chevrolet Immunity Pass.” The remaining couples will face off on AT&T’s “Cara a Cara” (Face to Face) and will be eliminated by the audience’s votes.
Returning to “¡Mira Quién Baila!” is the “Centro de Belleza de Target” (Target Beauty Center). The exclusive backstage lounge featuring Target beauty products, the “Centro de Belleza de Target” will serve as the backdrop for backstage access and interviews with the dancers before their performances.
New to the “¡Mira Quién Baila!” dance floor is State Farm®, which is recognizing the contestant who has improved the most from week to week with the “Un Mejor Estado” award, incorporating the brand’s new campaign “get to a better state.” Host Chiquinquirá Delgado and “¡Mira Quién Baila!” choreographer Javier “Poty” Castillo will bestow the honor in the shows leading up to the finale, along with $5,000 to be awarded to the contestant’s charity of choice.
Fans of “¡Mira Quién Baila!” can go to www.Univision.com, keyword: Mira Quién Baila, for fashion highlights, profiles, interviews and exclusive behind-the-scenes photos and videos of the show’s celebrities. These offerings will also be available on the Univision mobile site, sponsored by AT&T. Additionally, AT&T customers will be able to vote for their favorite contestants via SMS/text messages and can sign up for broadcast and voting reminders, weekly updates on contestants, gossip and behind-the-scenes information via alerts and SMS. Interviews and other mobile video content will also be made available to AT&T customers. Data and message charges may apply.
Thanks to AT&T, “¡Mira Quién Baila!” viewers will have an opportunity to enter a sweepstakes to win an all expenses paid trip for two to the show’s grand finale. The winner of the sweepstakes will then be presented with a collection of AT&T handsets secretly listing varying amounts of cash ranging up to $20,000. Without knowing the amount listed in each handset, the sweepstakes winner will chose one to win the amount listed inside. Complete sweepstakes information can be found at www.Univision.com, keyword: AT&T.
As the exclusive telecommunications provider of the competition, AT&T will also provide the winning celebrity of “¡Mira Quién Baila!” $50,000 towards the grand prize of $100,000 for their charity of choice.
Adding to the amount of content available to fans this year, DreamWorks Animation’s “Puss In Boots,” which is scheduled to be distributed by Paramount Pictures on November 4, has signed on with an extensive online media campaign and exclusive sponsorship of a custom Twitter feed that “¡Mira Quién Baila!” judges will use to tweet their feedback on each contestant. Fans can follow the account to comment on the judges’ always-entertaining reviews of the contestants.
Univision On Demand will also feature exclusive bonus content including interviews with“¡Mira Quién Baila!” judges and celebrity contestants, plus an intimate interview with last year’s winner Vadhir Derbez. Every week, fans can also find each of the contestants’ dancing segments, along with the judges’ reviews.
The first season of “¡Mira Quién Baila!” delivered a successful run ending with a three-hour finale that averaged 5.1 million total viewers, making it the highest-rated Univision-produced reality show of all-time.
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