NMRKT Dresses up Tumblr’s Elite 20 at NY Fashion Week 2011

NMRKT DRESSES UP SOCIAL MEDIA’S BLOGGING ELITE FOR NEW YORK FASHION WEEK 2011

WEBWIRE – Wednesday, September 7, 2011

New York City (September 6, 2011)—New York City’s shoppable eMagazine NMRKT, [in market] announced today that they will be a participating partner in the Tumblr Fashion Week blogger event presented by The Morgans Hotel Group during New York Fashion Week 2011.

A Hudson hotel room transformed NMRKT Style Closet will be open Sept 7th- Sept 16th exclusively to host 20 of the top Tumblr fashion bloggers (both male and female) from around the world. The Style Closet will house pieces from emerging, forward-thinking designers’ collections for the bloggers to wear to fashion shows, parties and events throughout the course of the ten days of Fashion Week. Select items chosen by the bloggers will be available for sale in limited quantities via NMRKT’s website.

In addition to the Style Closet, NMRKT will also be facilitating the film and photo digital content in various locations around Hudson to provide content of the bloggers themselves in their selected attire pre and post-show for them to blog and include in their coverage.

“This is a huge opportunity for NMRKT,” says Julia Jacobson, Founder and CEO of NMRKT. “It goes to show you how important social media has become in the world of fashion. Last year over 15 million impressions were made by the participating bloggers posts and with 16 new bloggers in attendance this year, we can be certain that the ripples of this event will be even more colossal.”

The Style Closet will be hosting media to visit the concept prior to the door’s opening September 7th to TUMBLR bloggers.

For more information, please contact Leland@nmrkt.com

About NMRKT
NMRKT is an interactive, shoppable eMagazine that lets you shop through short films and daily blog posts. It’s the first website where you can click to purchase directly out of a blog as well as shop itemized merchandise out of editorialized film. We offer a hand-selected assortment of men’s and women’s clothing, footwear and accessories from emerging and established designers alike. NMRKT keeps its consumers up to speed on the latest from downtown New York. From emerging designers and new trends to downtown artists and up-and-coming industry professionals, NMRKT is the source.NMRKT not only offers a dynamic shopping experience for consumers, it also provides a forum for young downtown creatives to organize, collaborate and have a voice. The NMRKT family is comprised of an ever-growing collective of downtown photographers, artists, designers, models, bloggers, musicians, DJs and beyond

About Morgans Hotel Group
Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first “boutique” hotel and a continuing leader of the hotel industry’s boutique sector. Morgans Hotel Group operates Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles, South Beach and New York, Clift in San Francisco, Ames in Boston, Sanderson and St Martins Lane in London, and a hotel in Playa del Carmen, Mexico. Morgans also owns, or has ownership interests in, several of these hotels. Morgans Hotel Group has other property transactions in various stages of completion including a Mondrian at Baha Mar in Nassau, The Bahamas, a Delano in Cabo San Lucas, Mexico, a Delano in Cesme, Turkey, a Mondrian in Doha, Qatar and a hotel in New York to be branded with one of MHG’s existing brands. For more information please visit www.morganshotelgroup.com.