JW Marriott Launches JWM Magazine
New In-Room Luxury Lifestyle Publication Offers Rich Content, Stunning Visuals and a Staff of Notable Journalists and Photographers.
Marriott International’s world-class luxury brand, JW Marriott, has launched a new in-room lifestyle publication, JWM magazine, exclusively for guests of JW Marriott hotels and resorts. The quarterly publication caters to its consummate, well-traveled guests with editorial content that reflects their three greatest points of passion – culinary, culture and personal well-being.
JWM magazine delivers an engaging mix of articles covering consumer products, fashion, destination travel, and trends in art, food, business, health and wellness all contributed by a team of renowned journalists and photographers from around the world such as Andrea Bennett, Heidi Mitchell and Michel Arnaud. Also contributing to the magazine are JW Marriott brand partners: Keri Glassman, Christie’s, Treasury Wine Estates (their luxury wineries include Etude, Beringer, Penfolds and Stags’ Leap Winery) and Aromatherapy Associates who function as a panel of experts on guests’ passion points noted above.
“Our new JWM magazine provides an insightful, witty voice and a tone that is energetic and enticing for readers yet, relaxed enough for leisurely reading,” said Mitzi Gaskins, vice president, JW Marriott brand management and editor-in-chief of JWM magazine. “Our hope is that guests find the content so intriguing and valuable that they will take what they have discovered on their travels and integrate it into their daily lives.”
The front-of-book pages are devoted to informative shorts about products and personalities, trends and tips. Readers are then invited to explore three main subject areas including Arts, Food & Drink and Well-Being. The premiere issue is filled with smart and surprising stories, such as an Arts feature titled “Secrets for a New Collector”, written by a specialist at Christie’s as well as a story in the Well-Being from Geraldine Howard of Aromatherapy Associates discussing how guests can re-create their favorite spa treatments using all-natural ingredients found at home. Other features include profound depictions of unique destinations, people and fashion, such as a destination piece on Phuket, Thailand and an in-depth look at the locavore movement sweeping the globe and JW Marriott properties worldwide. While the magazine is global in perspective, there is an overall cohesiveness through its singular themes and passion points.
The general layout encompasses the JW brand platform of with simple, sleek lines and a rich, understated design. Photos and art are carefully selected to enhance the reader’s experience by drawing upon the setting of the story or portraying details of the article in exemplary form. By using a warm but grounded color palette and simple navigation tools, JWM magazine exudes a tranquil feel and relaxed pace for its readers and is stunning in its simplicity. JWM magazine is produced by McMurry, Inc.
JWM magazine’s first issue will be available in hotel rooms at JW Marriott properties worldwide in September 2011 and will recur quarterly. For additional information, please visit www.jwmarriott.com
About JW Marriott - JW Marriott is part of Marriott International’s luxury portfolio and consists of exceptional properties in gateway cities and distinctive resort locations around the world. These elegant hotels and resorts cater to today’s sophisticated, self-assured travelers, offering the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 54 JW Marriott hotels in 23 countries; by 2014 the portfolio will encompass 73 properties in 28 countries.
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