Nokia Siemens Networks takes multiscreen TV to next level at #IBC2011
Demos evolution of Ubiquity Multiscreen TV platform including
- Combining digital video broadcasting with over-the-top (Internet) TV via hybrid set top box
- Blending TV and other media content with communication services
Nokia Siemens Networks is demonstrating how it has evolved its multiscreen entertainment vision by allowing end-users to enjoy their content and services anytime, anywhere and on any device. The company will be demonstrating its innovation at IBC2011, September 8 – 13, RAI Amsterdam.
Nokia Siemens Networks aims to demonstrate its position as a future-proof partner for entertainment solutions due to its open architecture and modular solution approach. This combines its own products alongside those from industry leading partners, allied with extensive consulting and integration capabilities.
Over-the-top TV enables operators to deliver media and Internet content via smartphones, tablets, PCs, and OTT-TV set top boxes (STBs) or TV sets with inbuilt Internet access (Connected TVs). Nokia Siemens Networks now extends this offering – delivered via a single backend from the operator – with hybrid STBs. These combine digital video broadcasting (DVB) via satellite, terrestrial or cable, with Internet access allowing their services to reach a wider audience helping operators to generate more revenue through broader content delivery.
Nokia Siemens Networks will showcase a multiscreen environment (across multiple devices and networks) with a harmonized, fast and intuitive user interface offering Internet & DVB based TV programs, while ensuring a consistent quality of user experience.
“The new capabilities enable operators to offer interactive, unmanaged OTT-TV* services in addition to IPTV’s managed quality of service (QoS) to fixed subscribers, and via DVB. With this, they can not only attract more customers but also allow existing users to access the same services over various networks,” said Brook Longdon, head of entertainment solutions at Nokia Siemens Networks.
Another showcase will demonstrate how communication and TV services can be blended. This approach allows people to hold voice calls or online chat while watching video content on their smartphones, tablet PCs or TV sets. Integration of this TV solution into an operator’s network environment, including its IP Multimedia Subsystem (IMS)** and customer databases, would enable services such as automated user authentication on every device. The service concept, developed together with an existing customer, enables service providers to blend TV and media with communications as well as Internet services.
“OTT video has proved to be something that customers want, and they will get it from whoever makes it most user friendly. Operators are uniquely positioned for OTT-TV as their network assets enable them to provide harmonized user experience over multiple devices and networks, with guaranteed quality. Furthermore, they can use their customer relationship experience and insights into user behavior to combine video with communication services, social media and Internet in a way that delivers a superior multi-service experience,” added Brook.
Nokia Siemens Networks follows an open client strategy. To support a diverse range of media devices, it provides a well defined and easy-to-extend client interface, which supports browser based (thin clients), rich client software or native applications. With this approach, Nokia Siemens Networks anticipates and architecturally supports today’s diverse and rapidly changing media device eco-system.
About Nokia Siemens Networks
Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland. www.nokiasiemensnetworks.com
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Notes to editors:
* Over-the-top content (OTT) is called ‘unmanaged’ because the delivery of video and audio is not controlled by an operator or Internet connection provider. The connection provider may be aware of the contents of the IP packets, but is not responsible for, nor able to control, the viewing abilities, the quality of the stream, copyrights, or other redistribution of the content. This is in contrast to delivery through purchase or rental of video or audio content (over IP) from the Internet provider, which is managed.
** IP Multimedia Subsystem (IMS) is a generic architecture for offering multimedia and voice over IP services, defined by 3rd Generation Partnership Project (3GPP). IMS is access independent as it supports multiple access types including GSM, WCDMA, CDMA2000, WLAN, Wireline broadband and other packet data applications.
In 2010, Nokia Siemens Networks launched a software platform that provides people the freedom to watch TV via multiple networks. The platform enables operators to provide live, recorded or video-on-demand TV to mobile phones, Internet-connected computers or terrestrial television screens – all managed by one single back-office system. In addition to the platform, Nokia Siemens Networks also launched its Ubiquity Multiscreen TV Platform client to enable a consistent user experience across all devices and a seamless combination of TV and Internet.
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