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JMP analytics conference focuses on better decision making


Discovery Summit spotlights innovative uses of JMP® statistical discovery software

CARY, NC – Neuroscience and blackjack at Discovery Summit 2011? Keynote speeches at the annual analytics conference offer two perspectives on improving decision making by overcoming biases and shortcomings. Convening Sept. 13-16 in Denver, Discovery Summit is hosted by the JMP business unit of SAS, the world leader in business analytics software and services.

Keynote speaker Jonah Lehrer, author of How We Decide and Proust Was a Neuroscientist , adeptly explains science to the layperson. Lehrer will discuss how understanding the inner workings of the brain can enhance decision making. As for analytics, he says, “These analytic algorithms allow us to compensate for the blind spots of the brain, to escape those ancient instincts that might lead us astray.”

Jeffrey Ma, author of The House Advantage: Playing the Odds to Win Big in Business, was a member of the famed MIT blackjack team portrayed in the film 21. Ma’s keynote will show how to harness the power of analytics to make better bottom-line business decisions. He will lead an interactive blackjack demo at a cocktail reception for attendees.

SAS co-founder and Executive Vice President John Sall will give a keynote presentation about speeding innovation and show examples using JMP software.

Other conference highlights:

*Analytics you can use. Keynote speaker David Salsburg, the author of The Lady Tasting Tea: How Statistics Revolutionized Science in the Twentieth Century, will discuss useful but forgotten statistical techniques.
*Innovative case studies. JMP users will show how they are using data to protect against invasive pests; improve response rates to a direct mail campaign; spot cheetahs; uncover employee retention patterns at a retailer; analyze El Niño and La Niña events; model yield for manufacturing; and more.
*Analytic exchange panel discussion. Panelists will share insights to help influence the adoption of analytics and technical advice about how to improve the economic value of analytic expertise.
*Trends in engineering analytics and data mining. Two breakfast roundtable discussions will feature leading experts in these two fields.

Get the free app

A complimentary mobile app provides up-to-the-minute information about the event, to be held at the Denver Marriott City Center hotel. The app for iPhone®, iPad® and iPod touch® is available via BlackBerry, Android and other smartphones users can view the mobile website:

About JMP

JMP, a business unit of SAS, was established in 1989 to create interactive statistical discovery software for the desktop. John Sall, SAS co-founder and Executive Vice President, also heads the JMP business unit.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .


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