Wachovia Enrolls Milestone 30,000 Customers to Receive Spanish-Language Bank Statements
May 24, 2006
CHARLOTTE, N.C. — Wachovia Corporation (NYSE: WB) announced today that more than 30,000 customers have signed up to receive their bank statements and statement inserts in Spanish since Wachovia introduced this new service in October 2005. At that time, Wachovia began offering retail customers with a Wachovia deposit account the option to receive Spanish-language bank statements by calling 800-Wachovia, option 7.
“We are proud that these statements provide such a valuable service to our growing number of Spanish-speaking customers and that Wachovia is the only major bank to offer this service for all of its deposit accounts,” said Chris Butler, Wachovia’s Hispanic Segment leader. “Approximately one-fourth of the enrollments we’ve seen so far have come from new customers. This is a clear indication to us that the new service is not only attractive to our current customers, but also is helping us attract new ones. Offering statements in Spanish is one more way Wachovia is providing superior customer service to customers and helping them manage their finances on their own terms.”
Existing and new retail customers have the option to receive statements and selected notices related to their checking, money market and savings accounts in Spanish. Column headings, transaction descriptions, account balancing information, statement disclosures and marketing messages are displayed in Spanish. In addition to the Spanish-language bank statements, Wachovia offers Spanish-speaking customers a product bundle, Cuenta con Todo, that includes a free checking account, premium savings account, systematic saver CD and a foreign remittance card (Wachovia Dinero Directo) that works in more than 160 countries. Wachovia serves its Spanish-speaking customers through a variety of channels including a multilingual call center with dedicated customer sales and service representatives; a Spanish-language Web site, wachovia.com/espanol; and nearly 600 designated Hispanic financial centers, all of which are staffed with at least two employees who speak Spanish and are equipped with bilingual merchandising and brochures.
Wachovia Corporation (NYSE:WB) is one of the nation’s largest diversified financial services companies, providing 13.4 million household and business relationships with a broad range of banking, asset management, wealth management and corporate and investment banking products and services. Wachovia operates as Wachovia Bank through 3,159 offices in 16 states from Connecticut to Florida and west to Texas, and, until merger integration activity is completed, will continue to be known as Western Financial in California. For the fifth year in a row, Wachovia Bank led the industry in customer satisfaction and ranked No. 1 in the American Customer Satisfaction Index (ACSI), a survey of consumer satisfaction conducted by the University of Michigan Business School. Two core businesses operate under the Wachovia Securities brand name: retail brokerage in 49 states and in Latin America, and corporate and investment banking in selected industries nationwide. Globally, Wachovia serves clients through more than 40 international offices. Online banking is available at wachovia.com; online brokerage products and services at wachoviasec.com, and investment products and services at evergreeninvestments.com. Wachovia had assets of $541.8 billion, market capitalization of $90.2 billion and stockholders’ equity of $49.8 billion at March 31, 2006.
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- Mary Beth Navarro
- Wachovia Corporation
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